{
    "title": "It all starts with the <span class=\"text-secondary\">moment of need:</span>",
    "paragraphs": [
        "Our ecosystem starts with the customer – exactly when they need it: when <span class=\"text-secondary font-bold\">buying real estate</span>.",
        "The broker gives the customer access to the B2in ecosystem. Our style2own and <span class=\"text-secondary font-bold\">style</span> property <span class=\"text-secondary font-bold\">brands</span> create the right framework – depending on the target group and lifestyle."
    ],
    "image": "b2in/ecosystem_start.jpg",
    "image_alt": "The entry into the ecosystem – via the purchase of real estate",
    "image_caption": "Getting Started: Buying Real Estate as a Trigger",
    "image_description": "A stylized graphic showing how real estate buying triggers entry into the B2in ecosystem."
}