Kevin Adametz
07816dce19
Lang-Dateien (Kontaktformular, Impressum, Datenschutz, de/en), Support-Link im Partnerportal, WhatsApp-Schreibweise und Platzhalter im Admin. ContactDetailsSeeder ersetzt die alten Werte in den gespeicherten CMS-Einträgen (beide Sprachen), Marken und Magazin; Display-Folien und Info-Tablet (CABINET-Showroom) bleiben unberührt. Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>
1063 lines
76 KiB
PHP
1063 lines
76 KiB
PHP
<?php
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return [
|
||
'themes' => [
|
||
'b2in' => [
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||
'announcement_bar' => [
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||
'enabled' => true,
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||
'id' => 'interior-rotpunkt-2026',
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||
'badge' => 'NEW',
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||
'text' => 'Rotpunkt Küchen now available at B2in Interior – book your consultation',
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'link_text' => 'Request an appointment',
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||
'link_url' => '/contact',
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||
],
|
||
'announcement_bar_immobilien' => [
|
||
'enabled' => true,
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||
'id' => 'azizi-creek-views-4-2026',
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||
'badge' => 'NEW',
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||
'text' => 'Azizi Creek Views 4 – Off-Market Project in Dubai from AED 1,125,000',
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||
'link_text' => 'View Exposé',
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||
'link_url' => '/immobilien/azizi-creek-views-4',
|
||
],
|
||
'appointment_widget' => [
|
||
'button_label' => 'Request an appointment',
|
||
'title' => 'Request an appointment',
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||
'intro' => 'Tell us briefly what it is about – we will get back to you and arrange a date. Personal, without obligation.',
|
||
'success' => 'Thank you! We will get back to you shortly to arrange the appointment.',
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||
'whatsapp_text' => 'Hello B2in Interior, I would like to arrange an appointment.',
|
||
],
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||
'referenzen_hero' => [
|
||
'title' => 'Our <span class="text-secondary">references</span>',
|
||
'text' => 'Here we show projects we have actually carried out – no drafts and no visualisations. The section grows with every project we are allowed to show.',
|
||
'image' => '',
|
||
'image_alt' => 'B2in Interior – completed projects',
|
||
],
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||
'reference_projects' => [
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||
'title' => 'Completed <span class="text-secondary">projects</span>',
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||
'text' => 'Work carried out for our clients, sorted by brand. Drafts and visualisations are deliberately kept separate, on the brand pages.',
|
||
'empty' => 'The first projects are under way and will appear here as soon as we are allowed to show them. Until then, we are happy to look at what is possible for your rooms.',
|
||
],
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||
'display_feed' => [
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||
'title' => 'Live from our <span class="text-secondary">showroom</span>',
|
||
'text' => 'Whatever is currently running on the screen in the showroom is shown here live – the same view, the same state.',
|
||
'note' => 'The content changes automatically.',
|
||
'link_text' => 'See the references',
|
||
'link_url' => '/referenzen',
|
||
'iframe_title' => 'Live view of the showroom display',
|
||
'display_id' => '',
|
||
],
|
||
'footer' => [
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||
'claim' => 'Premium interiors. <span class="text-secondary">Personally delivered.</span>',
|
||
'byline' => 'Marcel Scheibe',
|
||
'links' => [
|
||
['label' => 'FAQ', 'url' => '/faq'],
|
||
['label' => 'Privacy Policy', 'url' => '/privacy'],
|
||
['label' => 'Terms of Service', 'url' => '/terms'],
|
||
['label' => 'Cookie Policy', 'url' => '/cookie-policy'],
|
||
['label' => 'Legal Notice', 'url' => '/impressum'],
|
||
],
|
||
],
|
||
'header' => [
|
||
'portal_login' => 'Partner Login',
|
||
'navigation' => [
|
||
['label' => 'Home', 'url' => '/'],
|
||
['label' => 'Brands', 'url' => '/marken'],
|
||
['label' => 'References', 'url' => '/referenzen'],
|
||
['label' => 'Magazine', 'url' => '/magazin'],
|
||
['label' => 'About B2in', 'url' => '/about'],
|
||
],
|
||
],
|
||
'header_immobilien' => [
|
||
'portal_login' => 'Partner Login',
|
||
'navigation' => [
|
||
['label' => 'Real Estate', 'url' => '/immobilien'],
|
||
['label' => 'Projects', 'url' => '/immobilien#projekte'],
|
||
['label' => 'Magazine', 'url' => '/immobilien/magazin'],
|
||
['label' => 'About B2in', 'url' => '/immobilien/ueber-b2in'],
|
||
],
|
||
],
|
||
'hero' => [
|
||
'eyebrow' => 'B2in Interior',
|
||
'title' => '<span class="text-secondary">Spaces from a single source.</span><br>With strong brands and personal solutions.',
|
||
'subtitle' => 'We bring together CABINET, Rotpunkt Küchen, Febrü and a network of regional experts to create individual interior solutions for your home or your project.',
|
||
'image' => 'b2in/hero-room.jpg',
|
||
'image_alt' => 'B2in Interior – Premium furnishing from strong brands',
|
||
'cta1_text' => 'Discover our brands',
|
||
'cta1_link' => '/marken',
|
||
'stats' => [
|
||
'German manufacturers',
|
||
'From planning to installation',
|
||
'Two showrooms in Bielefeld',
|
||
],
|
||
'card_title' => 'B2in Interior',
|
||
'card_text' => 'Interiors <span class="text-secondary">that last.</span>',
|
||
'interval' => 7,
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||
'slides' => [
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||
[
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||
'image' => 'b2in/slideshow/rotpunkt-fenix-house.webp',
|
||
'label' => 'B2in Interior',
|
||
'caption' => 'A whole house, furnished throughout',
|
||
'alt' => 'House cross-section furnished throughout with Rotpunkt – kitchen, living and dressing room',
|
||
'active' => true,
|
||
],
|
||
[
|
||
'image' => 'b2in/slideshow/cabinet-ankleide-solitaer-eiche-tano.webp',
|
||
'label' => 'CABINET',
|
||
'caption' => 'Solitär dressing room in Eiche Tano',
|
||
'alt' => 'Walk-in dressing room with a freestanding unit in Eiche Tano under a skylight',
|
||
'active' => true,
|
||
],
|
||
[
|
||
'image' => 'b2in/slideshow/rotpunkt-kueche-mk06.webp',
|
||
'label' => 'Rotpunkt Küchen',
|
||
'caption' => 'Kitchen with wooden island and tall-unit wall',
|
||
'alt' => 'Kitchen with a wooden island and a dark tall-unit wall',
|
||
'active' => true,
|
||
],
|
||
[
|
||
'image' => 'b2in/slideshow/februe-active-2-0-buero.webp',
|
||
'label' => 'Febrü',
|
||
'caption' => 'Active 2.0 workstations in a loft office',
|
||
'alt' => 'Loft office with Active 2.0 desks, mobile pedestals, stools and a lounge corner',
|
||
'active' => true,
|
||
],
|
||
[
|
||
'image' => 'b2in/slideshow/cabinet-schlafzimmer-wandschrank-filo-cashmere.webp',
|
||
'label' => 'CABINET',
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||
'caption' => 'Wardrobe in Filo Cashmere',
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||
'alt' => 'Bedroom with a floor-to-ceiling wardrobe in Filo Cashmere',
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||
'active' => true,
|
||
],
|
||
[
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||
'image' => 'b2in/slideshow/rotpunkt-kueche-mk01.webp',
|
||
'label' => 'Rotpunkt Küchen',
|
||
'caption' => 'Light kitchen with cooking island',
|
||
'alt' => 'Light kitchen with tall units and a wood-look island',
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||
'active' => true,
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||
],
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||
[
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||
'image' => 'b2in/slideshow/cabinet-flur-schrank-eiche-tano.webp',
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||
'label' => 'CABINET',
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||
'caption' => 'Hallway wardrobe in Eiche Tano',
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||
'alt' => 'Hallway wardrobe in Eiche Tano with lit interior',
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||
'active' => true,
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||
],
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||
[
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||
'image' => 'b2in/slideshow/rotpunkt-kueche-mk10.webp',
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||
'label' => 'Rotpunkt Küchen',
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||
'caption' => 'Open-plan kitchen with lit glass cabinets',
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||
'alt' => 'Open-plan kitchen with lit glass cabinets and dining table',
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||
'active' => true,
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||
],
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||
[
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||
'image' => 'b2in/slideshow/februe-elements-soul-grossraum.webp',
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||
'label' => 'Febrü',
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||
'caption' => 'Lounge and meeting area with Elements Soul',
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||
'alt' => 'Atrium with an Elements Soul sofa landscape, bistro tables, armchairs and trees',
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||
'active' => true,
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||
],
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||
[
|
||
'image' => 'b2in/slideshow/cabinet-dachschraegenschrank-filo-cashmere.webp',
|
||
'label' => 'CABINET',
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||
'caption' => 'Wardrobe under the sloping roof',
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||
'alt' => 'Wardrobe under a sloping roof in Filo Cashmere',
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||
'active' => true,
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||
],
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||
[
|
||
'image' => 'b2in/slideshow/rotpunkt-bad-mk04.webp',
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||
'label' => 'Rotpunkt Küchen',
|
||
'caption' => 'Bathroom with wooden vanity',
|
||
'alt' => 'Bathroom with a wooden vanity, round mirror niche and freestanding tub',
|
||
'active' => true,
|
||
],
|
||
],
|
||
],
|
||
'founder_bar' => [
|
||
'image' => 'b2in/marcel-scheibe.jpg',
|
||
'name' => 'Marcel Scheibe',
|
||
'title' => 'Founder & CEO, B2in',
|
||
'statement' => 'B2in by Marcel Scheibe – <span class="text-secondary">Your personal partner</span> for high-quality furnishing and strong brands.',
|
||
],
|
||
'vision_section' => [
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||
'title' => 'Built on <span class="text-secondary">Expertise and Trust</span>',
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||
'paragraphs' => [
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||
'<strong>B2in</strong> originally stood for <em>Bridges to International</em>. Today it stands just as much for <em>Bridges to Interior</em>: high-quality furnishing with a personal signature. As your contact, I connect selected manufacturers, regional specialists and a dependable network – so that rooms become places that last.',
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||
'Whether a <strong>bespoke fitted wardrobe</strong>, a new <strong>kitchen</strong> or the <strong>complete fit-out</strong> of a property: at B2in, everything comes together. And anyone thinking beyond the interior will also find access to international real estate here.',
|
||
'<strong>Locally rooted, internationally connected</strong> – that is B2in.',
|
||
],
|
||
'image' => 'b2in/marcel-scheibe-about.jpg',
|
||
'image_alt' => 'Marcel Scheibe, Founder and CEO of B2in',
|
||
'image_caption' => 'Marcel Scheibe, Founder & CEO',
|
||
],
|
||
'audience_switch' => [
|
||
'title' => 'For your home. <span class="text-secondary">For your project.</span>',
|
||
'subtitle' => 'Whether a single piece of furniture or a complete fit-out – we accompany you with the same brands, the same standards and one personal contact.',
|
||
'cards' => [
|
||
[
|
||
'icon' => 'home',
|
||
'title' => 'Furnishing for your home',
|
||
'description' => 'Single pieces, bespoke built-in solutions or a complete interior: our core brands and our specialist retail network accompany you from the first idea to installation. Visit our showrooms or arrange a personal consultation.',
|
||
'button_text' => 'Request a consultation',
|
||
'button_link' => '/contact',
|
||
],
|
||
[
|
||
'icon' => 'building-office-2',
|
||
'title' => 'Fit-out for your project',
|
||
'description' => 'Complete furnishing for properties, offices and developments. Coordinated from a single source, from the kitchen to the last flower. With a single German contract partner and an established manufacturer network.',
|
||
'button_text' => 'Discuss your project',
|
||
'button_link' => '/contact',
|
||
],
|
||
],
|
||
],
|
||
'core_brands' => [
|
||
'title' => 'Our <span class="text-secondary">core brands</span>',
|
||
'subtitle' => 'We do not work with arbitrary catalogues, but with selected manufacturers we stand behind – each brand a specialist in its field.',
|
||
'brands' => [
|
||
[
|
||
'slug' => 'cabinet',
|
||
'name' => 'CABINET',
|
||
'tagline' => 'Fitted wardrobes made to measure.',
|
||
'teaser' => 'Bespoke wardrobe solutions, planned to the millimetre – built for rooms where standard will not do. Experience the possibilities in our Bielefeld showroom.',
|
||
'image' => '',
|
||
'logo' => '',
|
||
'link_text' => 'More about CABINET',
|
||
'origin_city' => 'Cologne',
|
||
'origin_distance' => 'about 200 km',
|
||
'origin_role' => 'Made in the Cologne manufactory, advised and planned at the CABINET Store Bielefeld.',
|
||
],
|
||
[
|
||
'slug' => 'rotpunkt',
|
||
'name' => 'Rotpunkt Küchen',
|
||
'tagline' => 'Kitchens with character.',
|
||
'teaser' => 'Premium kitchens made in Germany – individually planned, sustainably conceived and built for the heart of your home. Consultation and planning in our kitchen studio.',
|
||
'image' => '',
|
||
'logo' => '',
|
||
'link_text' => 'More about Rotpunkt',
|
||
'origin_city' => 'Bünde',
|
||
'origin_distance' => 'about 30 km',
|
||
'origin_role' => 'Kitchens from their own production in Bünde – planned with us in the kitchen studio.',
|
||
],
|
||
[
|
||
'slug' => 'februe',
|
||
'name' => 'Febrü',
|
||
'tagline' => 'Work where you like to be.',
|
||
'teaser' => 'Furniture for focused work – from a well-considered home office to a complete office fit-out. Ergonomics and design for home and company alike.',
|
||
'image' => '',
|
||
'logo' => '',
|
||
'link_text' => 'More about Febrü',
|
||
'origin_city' => 'Herford',
|
||
'origin_distance' => 'about 20 km',
|
||
'origin_role' => 'Office and contract furniture from their own production in Herford.',
|
||
],
|
||
[
|
||
'slug' => 'tischlerei',
|
||
'name' => 'Otterpohl Möbelservice',
|
||
'tagline' => 'Not easy click & buy. But still easy to get.',
|
||
'teaser' => 'Bespoke furniture, doors, stairs, kitchens, wall cladding and contract work – up to complete interior fit-outs. Joinery from Rheda-Wiedenbrück.',
|
||
'image' => '',
|
||
'logo' => 'marken/otterpohl.png',
|
||
'link_text' => 'More about Otterpohl',
|
||
'origin_city' => 'Rheda-Wiedenbrück',
|
||
'origin_distance' => 'about 35 km',
|
||
'origin_role' => 'Joinery and interior fit-out from Rheda-Wiedenbrück – from a single piece to the whole room, installation included.',
|
||
],
|
||
],
|
||
],
|
||
'origin_section' => [
|
||
'title' => 'Made in <span class="text-secondary">the region</span>',
|
||
'subtitle' => 'Four German manufactories, three of them in East Westphalia. Short distances, people we know, and quality you can go and see.',
|
||
'map_alt' => 'Schematic map: Bielefeld as the starting point, production in Bünde, Herford, Rheda-Wiedenbrück and Cologne',
|
||
'region_label' => 'East Westphalia',
|
||
'distance_suffix' => 'from Bielefeld',
|
||
'hub' => [
|
||
'city' => 'Bielefeld',
|
||
'role' => 'B2in Interior · consulting, planning, showrooms',
|
||
'x' => 400,
|
||
'y' => 175,
|
||
],
|
||
'link_text' => 'To the brand',
|
||
'steps_title' => 'Made in Cologne, <span class="text-secondary">planned in Bielefeld</span>',
|
||
'steps_text' => 'Take CABINET: the furniture is made in Cologne. Consulting and planning happen with us at the CABINET Store Bielefeld; the exact measurements are taken at your home once you give the go-ahead. Assembly takes place on site – with the Otterpohl joinery, which on request also builds what the catalogue does not offer.',
|
||
'steps' => [
|
||
[
|
||
'title' => 'Consulting and planning in Bielefeld',
|
||
'description' => 'At the CABINET Store we plan with you down to the last detail and agree every front and interior layout – photos and rough measurements are enough to start. Once you give the go-ahead, we take exact measurements on site.',
|
||
],
|
||
[
|
||
'title' => 'Production in Cologne',
|
||
'description' => 'CABINET builds your wardrobe in its own manufactory – to the exact measurements taken on site.',
|
||
],
|
||
[
|
||
'title' => 'Assembly on site, special requests included',
|
||
'description' => 'Otterpohl assembles and adds what the room needs beyond that: panels, connections, custom solutions.',
|
||
],
|
||
],
|
||
],
|
||
'brand_craft' => [
|
||
'title' => 'Planning plus craftsmanship',
|
||
'paragraphs' => [
|
||
'CABINET, Rotpunkt and Febrü already cover an enormous range of planning and design options. So this is explicitly not about custom-made pieces at any price.',
|
||
'Still, there is always that one case where even an excellent system reaches its limit: the transition to the architecture, a special cladding, the wall that is still missing, or the last millimetre. That is where our collaboration with Otterpohl from Rheda-Wiedenbrück comes in – joinery, interior fit-out and installation from a single source.',
|
||
'We weigh design value, technical necessity and economic sense honestly. In the end, your wishes decide – not our urge to sell you yet another special solution.',
|
||
],
|
||
'detail' => [
|
||
'title' => 'When craftsmanship takes over the last millimetre',
|
||
'paragraphs' => [
|
||
'Possible are, for example, precisely fitted alcove solutions, special claddings, full-height built-ins, transitions to adjoining furniture, individual lacquer finishes and real-wood veneers, or adaptations to the existing architecture.',
|
||
'If needed, the concept does not end at the furniture. Drywall, wallpaper, flooring, wall design, lighting and further details can be included.',
|
||
],
|
||
],
|
||
'claim' => 'The possibilities of a made-to-measure system. The flexibility of craftsmanship.',
|
||
'link_text' => 'More about Otterpohl',
|
||
'brand_slug' => 'tischlerei',
|
||
],
|
||
'sponsoring' => [
|
||
'title' => 'Rooted <span class="text-secondary">in the region</span>',
|
||
'subtitle' => 'We support clubs and organisations from our region – because being rooted is more than an address.',
|
||
'logos' => [
|
||
[
|
||
'name' => 'DSC Arminia Bielefeld',
|
||
'image' => 'sponsoring/arminia-bielefeld.png',
|
||
'text' => 'Traditional club from Bielefeld – rooted in the region and committed to club sport.',
|
||
'url' => 'https://www.arminia.de',
|
||
],
|
||
[
|
||
'name' => 'TC Bad Salzuflen',
|
||
'image' => 'sponsoring/tc-bad-salzuflen.png',
|
||
'text' => 'Tennis club from Bad Salzuflen – rooted in the region and committed to club sport.',
|
||
'url' => 'https://www.tcbadsalzuflen.de/',
|
||
],
|
||
[
|
||
'name' => 'TC Hiddenhausen',
|
||
'image' => 'sponsoring/tc-hiddenhausen.png',
|
||
'text' => 'Tennis club from Hiddenhausen – rooted in the region and committed to club sport.',
|
||
'url' => 'https://tc-hiddenhausen.de/',
|
||
],
|
||
[
|
||
'name' => 'TC Blau Weiss Halle',
|
||
'image' => 'sponsoring/tc-blau-weiss-halle.jpg',
|
||
'text' => 'Tennis club from Halle (Westphalia) – rooted in the region and committed to club sport.',
|
||
'url' => 'https://www.tcbw-hallewestf.de/Home',
|
||
],
|
||
],
|
||
],
|
||
'immobilien_teaser' => [
|
||
'title' => 'Also: <span class="text-secondary">international real estate</span>',
|
||
'text' => 'Alongside interiors, we accompany selected international real estate projects – personally curated and with a clear eye for substance.',
|
||
'link_text' => 'To the properties',
|
||
'link_url' => '/immobilien',
|
||
],
|
||
'marken_hero' => [
|
||
'eyebrow' => 'B2in Interior',
|
||
'title' => 'Our <span class="text-secondary">brands</span>',
|
||
'text' => 'We do not work with arbitrary catalogues, but with selected manufacturers we stand behind. Each brand is a specialist in its field – and each brings what good interiors are made of: visible quality and advice that listens.',
|
||
'image' => 'b2in/b2a.jpg',
|
||
'image_alt' => 'B2in Interior – our core brands',
|
||
'stats' => [
|
||
'Bespoke craftsmanship',
|
||
'Factory and showroom to experience',
|
||
'Kitchen, built-ins, workspace',
|
||
],
|
||
],
|
||
// Bildpause zwischen Markenblöcken und Herkunft (07.10.2026): letztes Bild der Hero-Slideshow
|
||
'marken_image_break' => [
|
||
'image' => 'b2in/slideshow/rotpunkt-bad-mk04.webp',
|
||
'image_alt' => 'Bathroom with a wooden vanity, round mirror niche and freestanding tub',
|
||
'quote' => 'I personally stand behind each of our brands. I know the factories and the people who work there.',
|
||
'author' => 'Marcel Scheibe',
|
||
],
|
||
'marken_network' => [
|
||
'title' => 'More than brands: <span class="text-secondary">our network</span>',
|
||
'paragraphs' => [
|
||
'Good interiors do not end with the furniture. That is why we work with specialist firms and craftspeople from the region – from measuring up and installation to adjacent trades.',
|
||
'For you that means one point of contact who keeps things together, instead of many separate conversations. And partners we know and whose work we stand behind.',
|
||
],
|
||
'points' => [
|
||
[
|
||
'icon' => 'pencil-square',
|
||
'title' => 'Planning & measuring',
|
||
'description' => 'We plan together with you – first from photos and rough measurements. We take the exact measurements on site once you give the go-ahead.',
|
||
],
|
||
[
|
||
'icon' => 'wrench-screwdriver',
|
||
'title' => 'Installation by specialists',
|
||
'description' => 'Craftspeople from the region whom we know personally.',
|
||
],
|
||
[
|
||
'icon' => 'user',
|
||
'title' => 'One point of contact',
|
||
'description' => 'Coordinated from a single source, from first idea to handover.',
|
||
],
|
||
],
|
||
],
|
||
'marken_growth' => [
|
||
'enabled' => true,
|
||
'title' => 'Our <span class="text-secondary">brand world is growing</span>',
|
||
'text' => 'We continuously extend our portfolio with manufacturers that match our standards. Missing a particular brand or have a specific wish? Talk to us – our network often turns up exactly the right thing.',
|
||
],
|
||
'marken_cta' => [
|
||
'title' => 'Get to know our <span class="text-secondary">brands</span>',
|
||
'text' => 'Ideally where you can touch them: in our showrooms. Arrange a no-obligation consultation – we take our time.',
|
||
'button_text' => 'Request an appointment',
|
||
'button_link' => '/contact',
|
||
'whatsapp_text' => 'Message us on WhatsApp',
|
||
],
|
||
'cta_section' => [
|
||
'title' => 'Your Next <span class="text-primary">Step</span>',
|
||
'subtitle' => 'Whether a single piece of furniture, a complete interior or a project fit-out – talk to us. Personal, straightforward, reliable.',
|
||
'button_text' => 'Request an appointment',
|
||
'button_link' => '/contact',
|
||
],
|
||
'cta_section_immobilien' => [
|
||
'title' => 'Your next <span class="text-primary">step</span>',
|
||
'subtitle' => 'Exposé, purchase process or furnishing after the purchase – talk to us. Personal, straightforward, reliable.',
|
||
'button_text' => 'Request a conversation',
|
||
'button_link' => '/immobilien/kontakt',
|
||
],
|
||
|
||
'magazin_list_immobilien' => [
|
||
'title' => 'B2in <span class="text-secondary">Real Estate Magazine</span>',
|
||
'subtitle' => 'Market analyses and practical knowledge about real estate investments in Dubai – purchase process, districts and the role of interiors for the return.',
|
||
'read_more' => 'Read More',
|
||
],
|
||
'immobilien_about_hero' => [
|
||
'title' => '<span class="text-secondary">B2in Real Estate:</span> Our Mission',
|
||
'quote' => '"My mission is to connect two worlds that belong together: international real estate and high-quality interiors. B2in accompanies investors personally through the purchase – and then furnishes the property from a single source.<br><br>We build bridges – between European design, international markets, and people\'s homes."',
|
||
'founder_name' => 'Marcel Scheibe',
|
||
'founder_title' => 'Founder & CEO, B2in',
|
||
'image' => 'b2in/about-hero.jpg',
|
||
'image_alt' => 'Marcel Scheibe, Founder and CEO of B2in',
|
||
'card_title' => 'B2in Real Estate',
|
||
'card_text' => 'Connecting Design and <span class="text-secondary">Property</span>',
|
||
],
|
||
'immobilien_our_story' => [
|
||
'title' => 'Our <span class="text-secondary">Story</span>',
|
||
'timeline' => [
|
||
[
|
||
'title' => 'The Idea',
|
||
'description' => 'In 2024, we identified a crucial gap: property buyers are looking for seamless furnishing solutions, and local retailers need visibility. These two worlds belong together.',
|
||
'icon' => 'light-bulb',
|
||
],
|
||
[
|
||
'title' => 'The Foundation',
|
||
'description' => 'We build B2in as a network: regional interior specialists, European manufacturers and real estate professionals – fair, transparent and with a personal point of contact.',
|
||
'icon' => 'rocket-launch',
|
||
],
|
||
[
|
||
'title' => 'The Expansion',
|
||
'description' => '2025/2026 adds international real estate: selected projects in Dubai, reviewed from an investor\'s perspective and accompanied personally. Interiors remain the core – both areas complement each other.',
|
||
'icon' => 'globe-alt',
|
||
],
|
||
[
|
||
'title' => 'The Vision',
|
||
'description' => 'B2in connects design and property – locally rooted, internationally connected. In every region, the reliable partner for real estate investments and exclusive interior concepts.',
|
||
'icon' => 'star',
|
||
],
|
||
],
|
||
'summary' => 'What began as a vision to strengthen regional trade is today a network that connects real estate and interiors. B2in bridges the gap between international investments and local expertise – with Marcel Scheibe as the face and point of contact.',
|
||
],
|
||
'immobilien_about_image_break' => [
|
||
'image' => 'b2in/best-of-two-worlds.jpg',
|
||
'image_alt' => 'B2in – Connecting Real Estate and Interior',
|
||
'quote' => 'Locally rooted, internationally connected – that is B2in.',
|
||
'author' => 'Marcel Scheibe',
|
||
],
|
||
'immobilien_our_values' => [
|
||
'title' => 'Our <span class="text-secondary">Values</span>',
|
||
'subtitle' => 'These six pillars guide our daily actions and define who we are as a company and what we stand for.',
|
||
'values' => [
|
||
[
|
||
'title' => 'Personal Guidance',
|
||
'description' => 'From the first conversation through the purchase process to the furnished property: one point of contact who knows the markets from an investor\'s perspective.',
|
||
'icon' => 'light-bulb',
|
||
],
|
||
[
|
||
'title' => 'Connectivity',
|
||
'description' => 'We connect international real estate markets with local expertise and European manufacturers with the people who value their products.',
|
||
'icon' => 'globe-alt',
|
||
],
|
||
[
|
||
'title' => 'Quality',
|
||
'description' => 'Uncompromising standards – in the selection of projects, the review of developers and the curation of interiors.',
|
||
'icon' => 'check-badge',
|
||
],
|
||
[
|
||
'title' => 'Trust',
|
||
'description' => 'Transparent models and reliable partnerships are our foundation. Behind B2in stands a face – and the promise that we deliver what we commit to.',
|
||
'icon' => 'user-group',
|
||
],
|
||
[
|
||
'title' => 'Reliability',
|
||
'description' => 'German contractual certainty meets the dynamics of international markets: clear processes, vetted partners, secured payment routes.',
|
||
'icon' => 'arrow-path',
|
||
],
|
||
[
|
||
'title' => 'Design Excellence',
|
||
'description' => 'Design is the core of our value creation – from international architecture to curated interiors that turn a property into a home.',
|
||
'icon' => 'cube-transparent',
|
||
],
|
||
],
|
||
],
|
||
'contact_form_immobilien' => [
|
||
'hero' => [
|
||
'title' => 'Questions about a<br /><span class="text-secondary font-medium">project?</span>',
|
||
'subtitle' => 'Exposé, purchase process or furnishing after the purchase – write to us. Marcel Scheibe will get back to you personally.',
|
||
],
|
||
],
|
||
'faq_immobilien' => [
|
||
'title' => 'Frequently Asked Questions about Real Estate',
|
||
'subtitle' => 'Answers about investments in Dubai, the purchase process and how B2in accompanies you.',
|
||
'questions' => [
|
||
[
|
||
'question' => 'How does real estate investment through B2in work?',
|
||
'answer' => 'We do not just broker, we accompany you. Marcel Scheibe is your personal advisor who knows the Dubai market from his own investor perspective. After a needs analysis, we present selected projects, for example by Azizi Developments. The purchase process itself is secured by the government escrow system in Dubai. Your advantage as a B2in client: afterwards we furnish your property turnkey and with the return in mind.',
|
||
'category' => '',
|
||
],
|
||
[
|
||
'question' => 'What makes B2in a trustworthy partner?',
|
||
'answer' => 'Trust comes from transparency and first-hand market experience. B2in founder Marcel Scheibe invests in the markets we offer himself and is regularly on site to check construction progress. We combine the dynamics of international markets with German reliability and a personal contact who represents your interests.',
|
||
'category' => '',
|
||
],
|
||
[
|
||
'question' => 'Do I need to travel to Dubai personally for the property purchase?',
|
||
'answer' => 'No, the entire purchase process can be completed digitally and legally binding from a distance. The Dubai Land Department provides secure processes for this. We do recommend that investors get a picture of the city on site – but your presence is not required for a legally secure purchase.',
|
||
'category' => 'For Real Estate Investors',
|
||
],
|
||
[
|
||
'question' => 'What happens after the property purchase? Do you help with furnishing?',
|
||
'answer' => 'This is exactly where the B2in advantage lies. Our service does not end with the purchase contract. We help you furnish your property turnkey and with the return in mind using quality furniture – the basis for a successful rental.',
|
||
'category' => 'For Real Estate Investors',
|
||
],
|
||
[
|
||
'question' => 'What tax advantages does an investment in Dubai offer?',
|
||
'answer' => 'Dubai offers a special economic environment: there is neither income tax on rental income nor capital gains tax on the sale of the property. Combined with the rental yields, this makes the location attractive for international investors. Please have your personal tax situation checked by a tax advisor.',
|
||
'category' => 'For Real Estate Investors',
|
||
],
|
||
],
|
||
'categories' => [
|
||
[
|
||
'title' => 'For Real Estate Investors',
|
||
'icon' => 'home-modern',
|
||
],
|
||
],
|
||
],
|
||
'faq' => [
|
||
'title' => 'Frequently Asked Questions',
|
||
'subtitle' => 'Answers to the questions we are asked most often – about advice, bespoke furniture and fitting out projects.',
|
||
'questions' => [
|
||
[
|
||
'question' => 'What is B2in Interior and what do you offer?',
|
||
'answer' => 'B2in Interior stands for high-quality interiors from strong brands – CABINET, Rotpunkt Küchen and Febrü – complemented by a network of regional specialists. We support private customers from a single bespoke piece to a complete interior, and fit out properties, offices and developments in full. In addition, we accompany selected international real estate projects.',
|
||
'category' => '',
|
||
],
|
||
[
|
||
'question' => 'What does fitting out a project involve?',
|
||
'answer' => 'For properties, offices and developments we take on the complete fit-out – coordinated from a single source, from the kitchen to the last flower. You have one central German contracting partner and a fixed point of contact who keeps planning, manufacturers and trades together. Behind this is a well-established network of manufacturers whose processes we know – so even a large project stays manageable.',
|
||
'category' => '',
|
||
],
|
||
[
|
||
'question' => 'How can I become a partner?',
|
||
'answer' => 'Our network covers specialist firms and craftspeople around interiors – from installation to adjacent trades. If you are interested, write to us using the contact form. We review every collaboration individually, because we stand behind the work of our partners.',
|
||
'category' => '',
|
||
],
|
||
[
|
||
'question' => 'How does a consultation work?',
|
||
'answer' => 'It starts with a conversation – in the showroom, by phone or, if you like, at your home. For a first plan, photos, a floor plan and rough measurements are usually all we need. With these we can develop ideas, refine the planning and prepare a quote. If you like the plan and accept our quote, we take the professional measurements on site once the deposit has been paid. Based on these exact measurements we complete the detailed planning and then release the furniture for production.',
|
||
'category' => '',
|
||
],
|
||
[
|
||
'question' => 'What makes B2in Interior a reliable partner?',
|
||
'answer' => 'We work with a manageable number of selected manufacturers instead of arbitrary catalogues – and we stand behind their work. Behind B2in Interior there is a face and a fixed point of contact in Marcel Scheibe, from the first conversation to after installation. For the trades around the interior we work with specialist firms from the region that we know.',
|
||
'category' => '',
|
||
],
|
||
[
|
||
'question' => 'Do I have to furnish the whole flat at once?',
|
||
'answer' => 'No. Many projects start with a single piece – a fitted wardrobe under a sloping ceiling, a new kitchen, a workspace. Whether more follows is up to you. We plan in a way that lets a later addition fit in rather than look bolted on.',
|
||
'category' => 'For your home',
|
||
],
|
||
[
|
||
'question' => 'What does bespoke cost compared to off-the-shelf furniture?',
|
||
'answer' => 'That depends on the room, the materials and the fittings. Based on photos, a floor plan and rough measurements we can already prepare a concrete plan and a matching quote. The professional measurement on site follows once the quote is accepted and the deposit paid, and serves the final detailed planning and production release; if relevant deviations show up on site, we agree any adjustments with you. Bespoke uses the space standard furniture leaves behind – slopes, niches, unusual heights. You pay for the space you would otherwise give away.',
|
||
'category' => 'For your home',
|
||
],
|
||
[
|
||
'question' => 'Do you handle installation as well?',
|
||
'answer' => 'Yes. Delivery and installation run through us or through specialist firms from our network that we work with regularly. You have one point of contact who coordinates the appointments – including when several trades are involved.',
|
||
'category' => 'For your home',
|
||
],
|
||
[
|
||
'question' => 'Can I see the brands beforehand?',
|
||
'answer' => 'Yes, in the showroom in Bielefeld you can take your time with surfaces, fronts and fittings. Photos and samples help with a pre-selection, but they do not replace the direct impression. It is best to arrange an appointment so we can take the time.',
|
||
'category' => 'For your home',
|
||
],
|
||
[
|
||
'question' => 'From what size is a project fit-out worthwhile?',
|
||
'answer' => 'There is no fixed lower limit. Working together makes sense as soon as several units or several trades are involved and coordination becomes the actual effort – for office space, furnished residential units or fitting out an entire property.',
|
||
'category' => 'For projects and properties',
|
||
],
|
||
[
|
||
'question' => 'How do you ensure delivery dates are met?',
|
||
'answer' => 'We work with binding supply contracts, track milestones directly with the manufacturer and report deviations as soon as they become visible – not just on the delivery date. Where several trades are involved, we handle the coordination between them so the sequence on site works.',
|
||
'category' => 'For projects and properties',
|
||
],
|
||
[
|
||
'question' => 'Do you work with architects and planning offices?',
|
||
'answer' => 'Yes. We take on existing plans and implement them, or come in earlier when furniture and floor plan still need to be matched up. For special solutions we talk directly to the manufacturers.',
|
||
'category' => 'For projects and properties',
|
||
],
|
||
[
|
||
'question' => 'How do I join the regional network?',
|
||
'answer' => 'Our network covers specialist firms and craftspeople around interiors – from installation to adjacent trades. If you are interested, write to us using the contact form. We review every collaboration individually, because we stand behind the work of our partners.',
|
||
'category' => 'For projects and properties',
|
||
],
|
||
],
|
||
'categories' => [
|
||
[
|
||
'title' => 'For your home',
|
||
'icon' => 'home-modern',
|
||
],
|
||
[
|
||
'title' => 'For projects and properties',
|
||
'icon' => 'briefcase',
|
||
],
|
||
],
|
||
],
|
||
'contact_form' => [
|
||
'hero' => [
|
||
'eyebrow' => 'Contact',
|
||
'title' => 'Send Us a<br /><span class="text-secondary font-medium">Message.</span>',
|
||
'subtitle' => 'We look forward to your message and will get back to you as soon as possible.',
|
||
],
|
||
'form' => [
|
||
'labels' => [
|
||
'first_name' => 'First Name *',
|
||
'last_name' => 'Last Name *',
|
||
'company' => 'Company (optional)',
|
||
'email' => 'Email *',
|
||
'phone' => 'Phone (optional)',
|
||
'subject' => 'Subject *',
|
||
'message' => 'Your Message *',
|
||
],
|
||
'subject_placeholder' => 'Select a subject',
|
||
'subject_groups' => [
|
||
'interior' => [
|
||
'label' => 'Interior',
|
||
'subjects' => [
|
||
'beratung' => 'Consultation appointment',
|
||
'massanfertigung' => 'Bespoke furniture for my home',
|
||
'kueche' => 'Kitchen planning',
|
||
'supply_chain' => 'Fitting out a project',
|
||
],
|
||
],
|
||
'immobilien' => [
|
||
'label' => 'Real Estate',
|
||
'subjects' => [
|
||
'immobilien' => 'Investment consultation',
|
||
'expose' => 'Exposé and availability',
|
||
'kaufprozess' => 'Questions about the purchase process',
|
||
'einrichtung' => 'Furnishing after the purchase',
|
||
],
|
||
],
|
||
'b2in' => [
|
||
'label' => 'B2in',
|
||
'subjects' => [
|
||
'partnership' => 'Working together in the network',
|
||
'general' => 'General Inquiry',
|
||
'press' => 'Press',
|
||
'career' => 'Career',
|
||
],
|
||
],
|
||
],
|
||
'placeholders' => [
|
||
'message' => 'Your message...',
|
||
],
|
||
'button_text' => 'Send',
|
||
'button_loading' => 'Sending...',
|
||
'success_message' => 'Thank you for your message! We will get back to you as soon as possible.',
|
||
],
|
||
'contact_info' => [
|
||
[
|
||
'title' => 'Our Office Location',
|
||
'info' => [
|
||
'Rathausstraße 11',
|
||
'33602 Bielefeld',
|
||
],
|
||
'icon' => 'map-pin',
|
||
],
|
||
[
|
||
'title' => 'Our Email Address',
|
||
'info' => [
|
||
'interior@b2in.eu',
|
||
],
|
||
'icon' => 'mail',
|
||
],
|
||
[
|
||
'title' => 'Our Phone Number',
|
||
'info' => [
|
||
'+49 521 986 20 100',
|
||
],
|
||
'icon' => 'phone',
|
||
],
|
||
],
|
||
],
|
||
'about_hero' => [
|
||
'eyebrow' => 'About B2in',
|
||
'title' => 'Our Mission',
|
||
'quote' => '"Good interiors are not created in a catalogue, but in conversation. That is why we work with a few selected manufacturers we know – and with specialist firms from the region whose work we stand behind.<br><br>My standard is simple: one point of contact, from the first conversation to after installation."',
|
||
'founder_name' => 'Marcel Scheibe',
|
||
'founder_title' => 'Founder & CEO, B2in',
|
||
'image' => 'b2in/about-hero.jpg',
|
||
'image_alt' => 'Marcel Scheibe, Founder and CEO of B2in',
|
||
|
||
'card_title' => 'B2in',
|
||
'card_text' => 'Premium interiors. <span class="text-secondary">Made personal.</span>',
|
||
|
||
],
|
||
'magazin_detail' => [
|
||
'back_to_magazine' => 'Back to Magazine',
|
||
'cta_title' => 'Further insights into interiors, planning and projects can be found in the <span class="text-white font-medium">B2in Magazine</span>.',
|
||
'cta_button' => 'Discover More Articles',
|
||
],
|
||
'magazin_list' => [
|
||
'title' => 'B2in <span class="text-secondary">Magazine</span>',
|
||
'subtitle' => 'Practical knowledge about interiors: custom-made furniture, kitchen planning, brands and the regional furniture trade.',
|
||
'read_more' => 'Read More',
|
||
],
|
||
'our_story' => [
|
||
'title' => 'Our <span class="text-secondary">Story</span>',
|
||
'timeline' => [
|
||
[
|
||
'title' => 'The Idea',
|
||
'description' => 'In 2024 the starting point was a simple observation: anyone wanting a high-quality interior finds plenty of catalogues online – but rarely someone who listens, measures up and stands behind the result.',
|
||
'icon' => 'light-bulb',
|
||
],
|
||
[
|
||
'title' => 'The Foundation',
|
||
'description' => 'We are building the network: selected manufacturers, specialist firms and craftspeople from the region – connected by the same conviction that quality and keeping your word belong together.',
|
||
'icon' => 'rocket-launch',
|
||
],
|
||
[
|
||
'title' => 'The Expansion',
|
||
'description' => 'In 2026 interiors move to the centre: CABINET, Rotpunkt Küchen, Febrü and Otterpohl Möbelservice form the core, complemented by a network of regional specialists. International real estate remains as a second area.',
|
||
'icon' => 'globe-alt',
|
||
],
|
||
[
|
||
'title' => 'The Vision',
|
||
'description' => 'B2in Interior becomes the first address in the region for high-quality interiors – from a single fitted wardrobe to a complete fit-out. Locally rooted, internationally connected.',
|
||
'icon' => 'star',
|
||
],
|
||
],
|
||
'summary' => 'What began as an idea – to make high-quality interiors personal again – is today a network of strong brands and regional specialists, with Marcel Scheibe as the face and fixed point of contact.',
|
||
],
|
||
'about_image_break' => [
|
||
'image' => 'b2in/best-of-two-worlds.jpg',
|
||
'image_alt' => 'Living space, half planning sketch, half fully furnished',
|
||
'quote' => 'Locally rooted, internationally connected – that is B2in.',
|
||
'author' => 'Marcel Scheibe',
|
||
],
|
||
'our_values' => [
|
||
'title' => 'Our <span class="text-secondary">Values</span>',
|
||
'subtitle' => 'Six principles we want to be measured by – in the consultation, in the planning and after installation.',
|
||
'values' => [
|
||
[
|
||
'title' => 'Advice, not sales',
|
||
'description' => 'We first ask how you use your rooms and only then suggest something. Sometimes the right answer is a smaller piece than expected.',
|
||
'icon' => 'chat-bubble-left-right',
|
||
],
|
||
[
|
||
'title' => 'Bespoke work',
|
||
'description' => 'Slopes, niches and unusual heights are not a problem but the reason for bespoke furniture. We plan the space that standard furniture leaves behind.',
|
||
'icon' => 'cube-transparent',
|
||
],
|
||
[
|
||
'title' => 'Selected brands',
|
||
'description' => 'A few manufacturers we know, rather than an arbitrary range. We stand behind the brands we carry.',
|
||
'icon' => 'check-badge',
|
||
],
|
||
[
|
||
'title' => 'Regionally rooted',
|
||
'description' => 'We work with specialist firms and craftspeople from the region – people we know and who are on site when it matters.',
|
||
'icon' => 'map-pin',
|
||
],
|
||
[
|
||
'title' => 'One point of contact',
|
||
'description' => 'From the first conversation through measuring up to after installation, the contact stays the same – including when several trades are involved.',
|
||
'icon' => 'user-group',
|
||
],
|
||
[
|
||
'title' => 'Reliability',
|
||
'description' => 'We keep our commitments on dates and prices. If something shifts, we say so as soon as we know – not on the delivery date.',
|
||
'icon' => 'shield-check',
|
||
],
|
||
],
|
||
],
|
||
'partner_cta' => [
|
||
'title' => 'Grow <span class="text-primary">With Us</span>',
|
||
'subtitle' => 'Become part of the B2in network – whether as a property developer, interior specialist, manufacturer, or broker. We connect the worlds that belong together.',
|
||
'button_text' => 'Become a B2in Partner',
|
||
'button_link' => '/contact',
|
||
'small_text' => 'Discover the benefits of a strategic partnership with B2in',
|
||
],
|
||
|
||
// Additional components for b2in
|
||
],
|
||
],
|
||
'articles' => [
|
||
6 => [
|
||
'id' => 6,
|
||
'slug' => 'massanfertigung-warum-der-millimeter-zaehlt',
|
||
'title' => '<span class="text-secondary">Made to measure instead of off the shelf:</span><br>Why the millimetre counts in the end – and rough measurements are enough to start',
|
||
'subtitle' => 'Sloping ceilings, niches, unusual heights: where standard furniture reaches its limits, bespoke begins. And in the end, a few millimetres really do decide whether a solution fits the room perfectly.',
|
||
'image' => 'b2in/stileigentum.jpg',
|
||
'category' => 'Interiors',
|
||
'date' => 'August 26, 2026',
|
||
'readTime' => '5 min read',
|
||
'author' => [
|
||
'name' => 'Marcel Scheibe',
|
||
'bio' => 'Founder & CEO of B2in Interior. With roots in the furniture trade, he accompanies customers from planning to after installation.',
|
||
'avatar' => 'b2in/marcel-scheibe.jpg',
|
||
],
|
||
'content' => [
|
||
'intro' => 'At the start, however, you do not need to know these millimetres yet.
|
||
|
||
For a first consultation, a plan and a concrete quote, rough room dimensions, a floor plan or a few photos are usually all we need. With these we can already judge what is sensibly feasible, develop first ideas and plan your individual solution.
|
||
|
||
The exact measurement comes later – and it is our job, not yours.',
|
||
'sections' => [
|
||
[
|
||
'title' => 'First the idea, then the millimetre',
|
||
'content' => 'Nobody has to walk through their home with a laser measure before the first consultation.
|
||
|
||
Approximate widths, heights and depths are perfectly sufficient for the first plan. Together we develop the right solution and settle materials, fittings, design and budget.
|
||
|
||
On this basis you receive your plan and a matching quote from us.
|
||
|
||
If you decide on the solution, accept the quote and the deposit has been paid, the next step follows: the professional measurement at your home.
|
||
|
||
Because now, at the latest, every millimetre really counts.
|
||
|
||
Walls are rarely perfectly straight, floors not always level, and especially in older buildings heights, angles and junctions can change noticeably across a room.
|
||
|
||
We record these deviations precisely and take them into account in the final detailed planning.
|
||
|
||
The process is deliberately simple:
|
||
|
||
Rough measurements are enough for consultation and quote. We take care of the exact measurements once the order is placed.
|
||
|
||
Production is then released and your individual furniture is ordered or made.',
|
||
],
|
||
[
|
||
'title' => 'The space you would otherwise give away',
|
||
'content' => 'The advantage of bespoke lies not only in its look, but above all in making the best possible use of the space available.
|
||
|
||
A wardrobe that follows a sloping ceiling exactly uses areas that are often lost with standard furniture. The same applies to niches, awkward corners, unusual ceiling heights or individual floor plans.
|
||
|
||
This creates storage where there was none before – and a solution that fits naturally into the room.',
|
||
],
|
||
[
|
||
'title' => 'Bespoke where it makes sense',
|
||
'content' => 'Bespoke is not automatically the best solution everywhere.
|
||
|
||
With straight walls, usual ceiling heights and conventional requirements, good series furniture can be the more sensible choice.
|
||
|
||
That is why our consultation does not start with the question of how much bespoke can be used, but with which solution is truly right for the room.
|
||
|
||
And when bespoke makes sense, we make sure that in the end exactly what does not yet need to be right at the start is right: the last millimetre.',
|
||
],
|
||
],
|
||
],
|
||
],
|
||
7 => [
|
||
'id' => 7,
|
||
'slug' => 'kueche-planen-vom-wunsch-zum-grundriss',
|
||
'title' => '<span class="text-secondary">Planning a kitchen:</span><br>How wishes turn into a floor plan',
|
||
'subtitle' => 'Before anyone talks about fronts and colours, a kitchen is decided by three questions – and at first they have little to do with design.',
|
||
'image' => 'b2in/style2own.jpg',
|
||
'category' => 'Kitchen',
|
||
'date' => 'August 20, 2026',
|
||
'readTime' => '6 min read',
|
||
'author' => [
|
||
'name' => 'Marcel Scheibe',
|
||
'bio' => 'Founder & CEO of B2in Interior. With roots in the furniture trade, he accompanies customers from planning to after installation.',
|
||
'avatar' => 'b2in/marcel-scheibe.jpg',
|
||
],
|
||
'content' => [
|
||
'intro' => 'Most kitchen conversations start with the front: matt or gloss, light or dark, handle or handleless. Understandable, because that is what you see. Only nothing is decided at that point. Whether a kitchen works day to day depends on questions that can be settled before the first colour sample – and that are hard to correct later.',
|
||
'sections' => [
|
||
[
|
||
'title' => 'Question one: how do you actually cook?',
|
||
'content' => 'Not how you would like to cook – how you really do. Anyone cooking fresh every day needs worktop beside the hob and short distances between fridge, sink and cooking zone. Anyone using the kitchen mainly as a meeting point plans differently: more room to stand, a surface where someone can sit while food is being made. Both are good kitchens, but they are not the same kitchen.',
|
||
],
|
||
[
|
||
'title' => 'Question two: what does the room dictate?',
|
||
'content' => 'Windows, doors, connections and load-bearing walls set the frame before anyone plans anything. Some of it can be moved, some cannot – and what that costs should be on the table before the planning builds on it. Ceiling height belongs here too: it decides whether wall units can run all the way up or whether a dust ledge is left above them.',
|
||
],
|
||
[
|
||
'title' => 'Question three: what should still work in ten years?',
|
||
'content' => 'A kitchen stays for a long time. In many systems fronts can be replaced later; carcass dimensions and the layout practically cannot. So it pays to focus on durability for drawers, fittings and the worktop, and to keep the appetite for fashion to the parts that can be swapped. The colour comes after that – and then it may well be bold.',
|
||
],
|
||
],
|
||
],
|
||
],
|
||
1 => [
|
||
'id' => 1,
|
||
'title' => '<span class="text-secondary">Security Over Bureaucracy:</span><br>Why Dubai\'s Escrow System Surprises German Investors',
|
||
'subtitle' => 'How the government-regulated trust system in Dubai consistently protects investor funds – and why it is far ahead of international standards.',
|
||
'image' => 'b2in/magazin-1.jpg',
|
||
'category' => 'Dubai Investment',
|
||
'world' => 'immobilien',
|
||
'date' => 'March 10, 2026',
|
||
'readTime' => '6 min read',
|
||
'author' => [
|
||
'name' => 'Marcel Scheibe',
|
||
'bio' => 'Founder & CEO of B2in. Marcel is a real estate investor in Dubai himself and personally guides German buyers through the entire purchase process.',
|
||
'avatar' => 'b2in/marcel-scheibe.jpg',
|
||
],
|
||
'content' => [
|
||
'intro' => 'German investors value one thing above all when buying real estate: maximum security. The familiar process through notaries and land registries provides a sense of control but is often accompanied by long waiting times and enormous bureaucracy. Those looking at Dubai\'s real estate market for the first time are often surprised by its incredible dynamism and speed. But does this pace mean higher risk? On the contrary: with the Escrow system, Dubai has created one of the world\'s safest and most transparent regulatory frameworks that consistently protects investor funds.',
|
||
'sections' => [
|
||
[
|
||
'title' => 'The Escrow System: Security Through Government-Regulated Trust Accounts',
|
||
'content' => 'The most important protection mechanism when purchasing an off-plan property in Dubai is the legally mandated Escrow system. Buyer payments do not flow directly to the developer but are deposited into a project-specific trust account at an authorized bank. This account is monitored by the Real Estate Regulatory Agency (RERA), a regulatory body of the Dubai Land Department (DLD). The developer only gains access to funds according to actual construction progress, which must be confirmed by certified engineers.',
|
||
],
|
||
[
|
||
'title' => 'Strict Oversight by the Dubai Land Department (DLD)',
|
||
'content' => 'The Dubai Land Department is the central government institution for real estate in Dubai. Through its regulatory body RERA, it oversees all off-plan projects and ensures that developers comply with strict legal requirements. Every purchase contract (SPA) is officially registered, and construction projects must be recorded in the so-called Oqood system. Buyer payments flow into project-specific Escrow accounts and may only be released according to confirmed construction progress.',
|
||
],
|
||
[
|
||
'title' => 'Transparency and High Predictability',
|
||
'content' => 'The close link between buyer payments and actual construction progress creates a high degree of transparency for investors. Developers may only draw funds from the Escrow account in accordance with confirmed construction progress. This ensures that investor funds are used project-specifically and cannot be diverted to other construction projects. For buyers, this means: the dynamism of Dubai\'s real estate market is combined with a clearly regulated system that is internationally regarded as comparatively investor-friendly.',
|
||
],
|
||
],
|
||
],
|
||
],
|
||
2 => [
|
||
'id' => 2,
|
||
'title' => '<span class="text-secondary">Spotlight Al Jaddaf:</span><br>Why Smart Investors Are Betting on This Emerging Hotspot Now',
|
||
'subtitle' => 'Strategic waterfront location, high rental demand, and enormous potential for capital appreciation – Al Jaddaf is the hidden champion among Dubai\'s districts.',
|
||
'image' => 'b2in/magazin-2.jpg',
|
||
'category' => 'Dubai Investment',
|
||
'world' => 'immobilien',
|
||
'date' => 'March 5, 2026',
|
||
'readTime' => '7 min read',
|
||
'author' => [
|
||
'name' => 'Marcel Scheibe',
|
||
'bio' => 'Founder & CEO of B2in. Marcel is a real estate investor in Dubai himself and personally guides German buyers through the entire purchase process.',
|
||
'avatar' => 'b2in/marcel-scheibe.jpg',
|
||
],
|
||
'content' => [
|
||
'intro' => 'Choosing the right location is the decisive factor for high returns and long-term capital appreciation. While world-famous areas like Downtown Dubai or Palm Jumeirah command high entry prices, smart investors look for the "hidden champions" – districts on the verge of massive value appreciation. One of the city\'s most exciting development areas is currently Al Jaddaf. Historically known as the shipyard district on Dubai Creek, Al Jaddaf is rapidly transforming into a modern, strategically crucial hub for exclusive living and lifestyle.',
|
||
'sections' => [
|
||
[
|
||
'title' => 'The Strategic Waterfront Location',
|
||
'content' => 'Al Jaddaf offers a rare combination of direct waterfront access and central connectivity. Nestled between the historic Dubai Creek and the modern extension, it provides unobstructed views of the skyline. At the same time, hotspots like Downtown Dubai, the Burj Khalifa, and Dubai International Airport are reachable in just a few minutes by car. This logistics advantage makes the location incomparable.',
|
||
],
|
||
[
|
||
'title' => 'High Rental Demand Through Perfect Infrastructure',
|
||
'content' => 'The district increasingly attracts young professionals, expats, and families who want to live centrally yet quietly and exclusively. The proximity to Healthcare City, cultural highlights like the Jameel Arts Centre, and metro connectivity provide excellent infrastructure. This guarantees investors continuously high rental demand and minimal vacancy rates.',
|
||
],
|
||
[
|
||
'title' => 'Enormous Potential for Capital Appreciation',
|
||
'content' => 'Currently, Al Jaddaf still offers entry prices that represent excellent value for money – especially compared to already established premium districts. With new high-end projects (such as Azizi Creek Views), the district is being massively upgraded. Those who invest now will benefit in the coming years not only from attractive rental yields but above all from significant property value appreciation.',
|
||
],
|
||
],
|
||
],
|
||
],
|
||
3 => [
|
||
'id' => 3,
|
||
'title' => '<span class="text-secondary">Turnkey Investments:</span><br>How the Right Furnishing Maximizes Your Rental Yield in Dubai',
|
||
'subtitle' => 'Why turnkey interior concepts make the difference between average and premium returns.',
|
||
'image' => 'b2in/magazin-3.jpg',
|
||
'category' => 'Returns & Interior',
|
||
'world' => 'immobilien',
|
||
'date' => 'February 25, 2026',
|
||
'readTime' => '6 min read',
|
||
'author' => [
|
||
'name' => 'Marcel Scheibe',
|
||
'bio' => 'Founder & CEO of B2in. With roots in the furniture industry, Marcel combines real estate expertise with interior design competence.',
|
||
'avatar' => 'b2in/marcel-scheibe.jpg',
|
||
],
|
||
'content' => [
|
||
'intro' => 'Purchasing a premium property in Dubai is the first step toward a successful investment. But it is the right utilization that determines the actual return. Particularly lucrative is short-term rental (e.g., via Airbnb), which generates thriving revenues in Dubai. The challenge for many international investors: How do you furnish an apartment from thousands of kilometers away so that it stands out from the crowd and achieves premium prices? The answer is "turnkey" – intelligent interior concepts that combine aesthetics, durability, and efficiency.',
|
||
'sections' => [
|
||
[
|
||
'title' => 'Premium Look for Higher Nightly Rates',
|
||
'content' => 'The first impression on booking platforms is decisive. An averagely furnished apartment achieves average prices. Bespoke design concepts perfectly tailored to the property\'s architecture and the demographic target group (business travelers or vacationers) allow you to position yourself in the premium segment and significantly increase rental income.',
|
||
],
|
||
[
|
||
'title' => 'The "Turnkey" Advantage from Afar',
|
||
'content' => 'Nobody wants to deal with delivery delays, missing screws, or contractor appointments in Dubai from Europe. An intelligent turnkey concept takes this entire process off your hands. Through the exclusive B2in network, buyers gain access to a service that covers everything from the first design sketch to the fully furnished bed – completely managed through German project management.',
|
||
],
|
||
[
|
||
'title' => 'Durability Through German Quality Standards',
|
||
'content' => 'With high occupancy in short-term rentals, furniture is heavily used. Cheap furnishings often need to be replaced after a short time, which reduces returns. The focus on durable materials and first-class workmanship – often secured through access to German and European premium manufacturers – reduces maintenance costs to a minimum and preserves the value of your investment.',
|
||
],
|
||
],
|
||
],
|
||
],
|
||
4 => [
|
||
'id' => 4,
|
||
'published' => false,
|
||
'title' => '<span class="text-secondary">Supply Chain Management for Developers:</span><br>Why Contractual Reliability Makes the Difference',
|
||
'subtitle' => 'How professional procurement management from Germany prevents construction delays and saves millions.',
|
||
'image' => 'b2in/magazin-4.jpg',
|
||
'category' => 'B2B & Partners',
|
||
'date' => 'February 15, 2026',
|
||
'readTime' => '7 min read',
|
||
'author' => [
|
||
'name' => 'Marcel Scheibe',
|
||
'bio' => 'Founder & CEO of B2in. As a bridge between European manufacturers and international developers, Marcel ensures contractual reliability and schedule adherence.',
|
||
'avatar' => 'b2in/marcel-scheibe.jpg',
|
||
],
|
||
'content' => [
|
||
'intro' => 'International property developers know the problem: a luxury project is nearly complete, but the interior fittings from Europe are delayed. Poor communication, hidden clauses, or logistical bottlenecks lead to construction delays that can cost millions. In a globalized world, it is not enough to simply order furniture and materials – you must guarantee their arrival. This is exactly where professional supply chain management comes in. As an extended arm on the ground in Germany, B2in ensures that contracts don\'t just exist on paper but are fulfilled on time in reality.',
|
||
'sections' => [
|
||
[
|
||
'title' => 'Escalation to Management Level',
|
||
'content' => 'When deliveries stall, emails often fizzle out in customer service. Effective supply chain management requires enforcement power and the right contacts. Through a deeply embedded network in the European interior industry, we intervene immediately when deviations occur and escalate problems directly to the manufacturers\' management level to force immediate solutions.',
|
||
],
|
||
[
|
||
'title' => 'Active Contract Management Instead of Hope',
|
||
'content' => 'Contractual reliability begins before the signature. It is about defining clear performance and quality parameters as well as hard milestones. Proactive management continuously monitors these parameters and secures payment and delivery terms so that the developer retains full control over the process at all times without suffering operational friction losses.',
|
||
],
|
||
[
|
||
'title' => 'Seamless Tracking and Quality Control',
|
||
'content' => 'Trust is good, on-site control is better. To prevent failures, production progress is monitored directly at the source. Through regular, personal quality inspections at the manufacturers, we ensure that goods are not only loaded on time but exactly meet the premium standards demanded by the property project developers.',
|
||
],
|
||
],
|
||
],
|
||
],
|
||
5 => [
|
||
'id' => 5,
|
||
'published' => false,
|
||
'title' => '<span class="text-secondary">Local for Local:</span><br>How Regional Furniture Retail Is Shaping the Future of Living',
|
||
'subtitle' => 'Why consumers are longing again for tactile experiences and personal consultation – and how digital marketplaces strengthen local specialist retail.',
|
||
'image' => 'b2in/magazin-5.jpg',
|
||
'category' => 'Interior & Network',
|
||
'date' => 'February 5, 2026',
|
||
'readTime' => '5 min read',
|
||
'author' => [
|
||
'name' => 'Marcel Scheibe',
|
||
'bio' => 'Founder & CEO of B2in. Marcel builds the bridge between digital convenience and regional specialist retail strength with the Local-for-Local concept.',
|
||
'avatar' => 'b2in/marcel-scheibe.jpg',
|
||
],
|
||
'content' => [
|
||
'intro' => 'In recent years, the trend seemed unstoppable: gigantic online platforms dominated the furniture market. But the market is changing. Consumers are longing again for tactile experiences, personal consultation, and immediate availability. At the same time, true treasures ("hidden gems") lie dormant in regional furniture stores, often invisible online. The "Local for Local" concept addresses exactly this: it is a digital marketplace approach that strengthens not anonymous wholesale but local specialist retail – building a bridge between digital convenience and regional strength.',
|
||
'sections' => [
|
||
[
|
||
'title' => 'Digital Visibility for Local Inventory',
|
||
'content' => 'The question "What is available near me today?" was one that local retailers often could not answer digitally. Modern marketplace technologies change that. They give regional retailers the tools to make their immediately available showroom and warehouse stock visible to a broad, affluent audience (such as new property owners) – all without complex in-house IT infrastructure.',
|
||
],
|
||
[
|
||
'title' => 'Support Your Locals – A Win for Everyone',
|
||
'content' => 'The "David vs. Goliath" principle brings customers back to the stores. Buyers benefit from exclusive prices for showroom pieces and branded goods that are often cheaper than at large retailers. The retailer, in turn, increases foot traffic, builds liquidity through quick sales, and gains new customers who value genuine, in-person consultation.',
|
||
],
|
||
[
|
||
'title' => 'Smart Networking Instead of Anonymous Platforms',
|
||
'content' => 'The future belongs not to closed online shops but to connected ecosystems. When real estate brokers, customers, and regional retailers come together on one platform, a cycle of trust emerges. The property purchase becomes the trigger for the furniture purchase, and the local specialist retailer becomes the reliable partner for the perfect furnishing – locally conceived, intelligently connected.',
|
||
],
|
||
],
|
||
],
|
||
],
|
||
],
|
||
];
|