Initial commit: Laravel-Skelett + Markenwissen-Verfassung + markemacht.de Web

Erfasst den vollständigen Projektstand mit drei Hauptbereichen:

1. Laravel 11 Application-Skelett
   - Standard-Setup (app/, bootstrap/, config/, database/, public/, resources/, routes/, storage/, tests/)
   - Composer + npm Konfiguration
   - Devcontainer für Laravel Sail (PHP/MySQL/Redis)
   - GitHub Actions Workflows (lint + tests)
   - Tailwind/Vite Build-Pipeline

2. docs/ – Wissensbasis "Marke macht." (Methodik-Verfassung)
   Stand nach Pflegerunde 2026-05-28:
   - 00_Methodik-Verfassung: Dok. 000 (v2.0.2) bis Dok. 013 (NEU) + Anhänge
   - 10_Quellen-Original: Wala, Sharp, Simon (read-only Quellen)
   - 20_Markenwissen: 25 abgeleitete MW-Dokumente (Wala_MW-WAL, Sharp_MW-HBG, Simon_MW-SIM)
   - 30_Synthese: Markenwissen_I_Synthese_Gesamt + Scorecard-Regeln
   - 40_Implementierung: 011b-Erweiterung
   - _Steuerung: 00_START_HIER, Serienübersicht, CHANGELOG.md

   Letzte methodische Eingriffe:
   - Methodik-Update v2.0 (Ownership Autorenschaft/Anwendung, Geltungsbereich Kernthese,
     Score-Ebenen DNA-Reifegrad, Preislogik Governance-Scope)
   - Dok. 013 NEU: Akquise- & Conversion-Logik (Auffahrten statt Funnel)
   - Rebranding brandwork.io → Brand Rules (brand-rules.com)
   - Schichtverletzungen behoben, Ordner-Symmetrie hergestellt, Verweise konsolidiert

3. _markemacht.de/ – Web-Frontend Design-Sandbox
   - Statische HTML-Entwürfe (Startseite, Methode, Manifest, Denken, Blog)
   - Design-System (warm_intellectualism, based_web_design)
   - Assets (CSS, JS, Favicon)

Konfiguration:
- .gitignore um .DS_Store und Thumbs.db erweitert
- Lokale Git-Identity gesetzt: Kevin Adametz <kevin.adametz@me.com>
- .env wird ignoriert (nur .env.example versioniert)

Konfliktregel: Bei Spannung zwischen Code und Methodik gilt die Methodik (Dok. 000).
Co-authored-by: Cursor <cursoragent@cursor.com>

.github/workflows/lint.yml

@@ -0,0 +1,49 @@
+name: linter
+
+on:
+  push:
+    branches:
+      - develop
+      - main
+      - master
+      - workos
+  pull_request:
+    branches:
+      - develop
+      - main
+      - master
+      - workos
+
+permissions:
+  contents: write
+
+jobs:
+  quality:
+    runs-on: ubuntu-latest
+    steps:
+      - uses: actions/checkout@v6
+
+      - name: Setup PHP
+        uses: shivammathur/setup-php@v2
+        with:
+          php-version: '8.4'
+
+      - name: Add Flux Credentials Loaded From ENV
+        run: composer config http-basic.composer.fluxui.dev "${{ secrets.FLUX_USERNAME }}" "${{ secrets.FLUX_LICENSE_KEY }}"
+
+      - name: Install Dependencies
+        run: |
+          composer install -q --no-ansi --no-interaction --no-scripts --no-progress --prefer-dist
+          npm install
+
+      - name: Run Pint
+        run: composer lint
+
+      # - name: Commit Changes
+      #   uses: stefanzweifel/git-auto-commit-action@v7
+      #   with:
+      #     commit_message: fix code style
+      #     commit_options: '--no-verify'
+      #     file_pattern: |
+      #       **/*
+      #       !.github/workflows/*

.github/workflows/tests.yml

@@ -0,0 +1,59 @@
+name: tests
+
+on:
+  push:
+    branches:
+      - develop
+      - main
+      - master
+      - workos
+  pull_request:
+    branches:
+      - develop
+      - main
+      - master
+      - workos
+
+jobs:
+  ci:
+    runs-on: ubuntu-latest
+    strategy:
+      matrix:
+        php-version: ['8.3', '8.4', '8.5']
+
+    steps:
+      - name: Checkout code
+        uses: actions/checkout@v6
+
+      - name: Setup PHP
+        uses: shivammathur/setup-php@v2
+        with:
+          php-version: ${{ matrix.php-version }}
+          tools: composer:v2
+          coverage: xdebug
+
+      - name: Setup Node
+        uses: actions/setup-node@v6
+        with:
+          node-version: '22'
+
+      - name: Install Node Dependencies
+        run: npm i
+
+      - name: Add Flux Credentials Loaded From ENV
+        run: composer config http-basic.composer.fluxui.dev "${{ secrets.FLUX_USERNAME }}" "${{ secrets.FLUX_LICENSE_KEY }}"
+
+      - name: Install Dependencies
+        run: composer install --no-interaction --prefer-dist --optimize-autoloader
+
+      - name: Copy Environment File
+        run: cp .env.example .env
+
+      - name: Generate Application Key
+        run: php artisan key:generate
+
+      - name: Build Assets
+        run: npm run build
+
+      - name: Run Tests
+        run: ./vendor/bin/pest