Initial commit: Laravel-Skelett + Markenwissen-Verfassung + markemacht.de Web

Erfasst den vollständigen Projektstand mit drei Hauptbereichen:

1. Laravel 11 Application-Skelett
   - Standard-Setup (app/, bootstrap/, config/, database/, public/, resources/, routes/, storage/, tests/)
   - Composer + npm Konfiguration
   - Devcontainer für Laravel Sail (PHP/MySQL/Redis)
   - GitHub Actions Workflows (lint + tests)
   - Tailwind/Vite Build-Pipeline

2. docs/ – Wissensbasis "Marke macht." (Methodik-Verfassung)
   Stand nach Pflegerunde 2026-05-28:
   - 00_Methodik-Verfassung: Dok. 000 (v2.0.2) bis Dok. 013 (NEU) + Anhänge
   - 10_Quellen-Original: Wala, Sharp, Simon (read-only Quellen)
   - 20_Markenwissen: 25 abgeleitete MW-Dokumente (Wala_MW-WAL, Sharp_MW-HBG, Simon_MW-SIM)
   - 30_Synthese: Markenwissen_I_Synthese_Gesamt + Scorecard-Regeln
   - 40_Implementierung: 011b-Erweiterung
   - _Steuerung: 00_START_HIER, Serienübersicht, CHANGELOG.md

   Letzte methodische Eingriffe:
   - Methodik-Update v2.0 (Ownership Autorenschaft/Anwendung, Geltungsbereich Kernthese,
     Score-Ebenen DNA-Reifegrad, Preislogik Governance-Scope)
   - Dok. 013 NEU: Akquise- & Conversion-Logik (Auffahrten statt Funnel)
   - Rebranding brandwork.io → Brand Rules (brand-rules.com)
   - Schichtverletzungen behoben, Ordner-Symmetrie hergestellt, Verweise konsolidiert

3. _markemacht.de/ – Web-Frontend Design-Sandbox
   - Statische HTML-Entwürfe (Startseite, Methode, Manifest, Denken, Blog)
   - Design-System (warm_intellectualism, based_web_design)
   - Assets (CSS, JS, Favicon)

Konfiguration:
- .gitignore um .DS_Store und Thumbs.db erweitert
- Lokale Git-Identity gesetzt: Kevin Adametz <kevin.adametz@me.com>
- .env wird ignoriert (nur .env.example versioniert)

Konfliktregel: Bei Spannung zwischen Code und Methodik gilt die Methodik (Dok. 000).
Co-authored-by: Cursor <cursoragent@cursor.com>

config/cache.php

@@ -0,0 +1,130 @@
+<?php
+
+use Illuminate\Support\Str;
+
+return [
+
+    /*
+    |--------------------------------------------------------------------------
+    | Default Cache Store
+    |--------------------------------------------------------------------------
+    |
+    | This option controls the default cache store that will be used by the
+    | framework. This connection is utilized if another isn't explicitly
+    | specified when running a cache operation inside the application.
+    |
+    */
+
+    'default' => env('CACHE_STORE', 'database'),
+
+    /*
+    |--------------------------------------------------------------------------
+    | Cache Stores
+    |--------------------------------------------------------------------------
+    |
+    | Here you may define all of the cache "stores" for your application as
+    | well as their drivers. You may even define multiple stores for the
+    | same cache driver to group types of items stored in your caches.
+    |
+    | Supported drivers: "array", "database", "file", "memcached",
+    |                    "redis", "dynamodb", "octane",
+    |                    "failover", "null"
+    |
+    */
+
+    'stores' => [
+
+        'array' => [
+            'driver' => 'array',
+            'serialize' => false,
+        ],
+
+        'database' => [
+            'driver' => 'database',
+            'connection' => env('DB_CACHE_CONNECTION'),
+            'table' => env('DB_CACHE_TABLE', 'cache'),
+            'lock_connection' => env('DB_CACHE_LOCK_CONNECTION'),
+            'lock_table' => env('DB_CACHE_LOCK_TABLE'),
+        ],
+
+        'file' => [
+            'driver' => 'file',
+            'path' => storage_path('framework/cache/data'),
+            'lock_path' => storage_path('framework/cache/data'),
+        ],
+
+        'memcached' => [
+            'driver' => 'memcached',
+            'persistent_id' => env('MEMCACHED_PERSISTENT_ID'),
+            'sasl' => [
+                env('MEMCACHED_USERNAME'),
+                env('MEMCACHED_PASSWORD'),
+            ],
+            'options' => [
+                // Memcached::OPT_CONNECT_TIMEOUT => 2000,
+            ],
+            'servers' => [
+                [
+                    'host' => env('MEMCACHED_HOST', '127.0.0.1'),
+                    'port' => env('MEMCACHED_PORT', 11211),
+                    'weight' => 100,
+                ],
+            ],
+        ],
+
+        'redis' => [
+            'driver' => 'redis',
+            'connection' => env('REDIS_CACHE_CONNECTION', 'cache'),
+            'lock_connection' => env('REDIS_CACHE_LOCK_CONNECTION', 'default'),
+        ],
+
+        'dynamodb' => [
+            'driver' => 'dynamodb',
+            'key' => env('AWS_ACCESS_KEY_ID'),
+            'secret' => env('AWS_SECRET_ACCESS_KEY'),
+            'region' => env('AWS_DEFAULT_REGION', 'us-east-1'),
+            'table' => env('DYNAMODB_CACHE_TABLE', 'cache'),
+            'endpoint' => env('DYNAMODB_ENDPOINT'),
+        ],
+
+        'octane' => [
+            'driver' => 'octane',
+        ],
+
+        'failover' => [
+            'driver' => 'failover',
+            'stores' => [
+                'database',
+                'array',
+            ],
+        ],
+
+    ],
+
+    /*
+    |--------------------------------------------------------------------------
+    | Cache Key Prefix
+    |--------------------------------------------------------------------------
+    |
+    | When utilizing the APC, database, memcached, Redis, and DynamoDB cache
+    | stores, there might be other applications using the same cache. For
+    | that reason, you may prefix every cache key to avoid collisions.
+    |
+    */
+
+    'prefix' => env('CACHE_PREFIX', Str::slug((string) env('APP_NAME', 'laravel')).'-cache-'),
+
+    /*
+    |--------------------------------------------------------------------------
+    | Serializable Classes
+    |--------------------------------------------------------------------------
+    |
+    | This value determines the classes that can be unserialized from cache
+    | storage. By default, no PHP classes will be unserialized from your
+    | cache to prevent gadget chain attacks if your APP_KEY is leaked.
+    |
+    */
+
+    'serializable_classes' => false,
+
+];