Kevin Adametz
9c6b7ed4f3
Beide Sites mit lokalem Font-Hosting, WebP, Build-Pipeline, SEO-Basis, HSTS, Performance-Tuning und aktualisierten Impressum/Datenschutz-Texten. Co-authored-by: Cursor <cursoragent@cursor.com>
385 lines
17 KiB
HTML
385 lines
17 KiB
HTML
<!DOCTYPE html>
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<html lang="de" data-theme="monolith">
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<head>
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<meta charset="UTF-8" />
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<meta name="viewport" content="width=device-width, initial-scale=1.0, viewport-fit=cover" />
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<title>MARKE MACHT · Denkraum für Unternehmer</title>
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<meta name="description" content="Wenn Sie Ihr Unternehmen nicht erklären können, haben Sie kein Marketingproblem. Sondern ein Markenproblem. Denkraum für Unternehmer im Mittelstand." />
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<meta property="og:type" content="website" />
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<meta property="og:site_name" content="MARKE MACHT" />
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<meta property="og:title" content="MARKE MACHT · Denkraum für Unternehmer" />
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<meta property="og:description" content="Marke ist die Fähigkeit eines Unternehmens, sich selbst eindeutig zu erklären." />
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<meta property="og:url" content="https://markemacht.de/" />
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<link rel="canonical" href="https://markemacht.de/" />
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<meta property="og:locale" content="de_DE" />
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<meta property="og:image" content="https://markemacht.de/assets/img/og-share.webp" />
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<meta property="og:image:width" content="1200" />
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<meta property="og:image:height" content="630" />
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<meta property="og:image:alt" content="MARKE MACHT — Denkraum für Unternehmer" />
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<meta name="twitter:card" content="summary_large_image" />
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<meta name="twitter:image" content="https://markemacht.de/assets/img/og-share.webp" />
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<meta name="theme-color" content="#0A0A0A" media="(prefers-color-scheme: dark)" />
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<meta name="theme-color" content="#FBFAF2" media="(prefers-color-scheme: light)" />
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<link rel="icon" type="image/svg+xml" href="./assets/favicon.svg" />
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<link rel="preconnect" href="https://sys.adametz.media" crossorigin />
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<script>
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(function () {
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'use strict';
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if ('scrollRestoration' in history) history.scrollRestoration = 'manual';
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if (!location.hash) window.scrollTo(0, 0);
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var key = 'mm-wirkung';
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var valid = ['monolith', 'editorial'];
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var v = null;
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try { v = localStorage.getItem(key); } catch (_) {}
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if (valid.indexOf(v) === -1) v = 'monolith';
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document.documentElement.setAttribute('data-theme', v);
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var fontBase = './assets/fonts/';
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var displayFont = v === 'editorial'
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? fontBase + 'plus-jakarta-sans/plus-jakarta-sans-v12-latin-600.woff2'
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: fontBase + 'outfit/outfit-v15-latin-700.woff2';
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[fontBase + 'space-grotesk/space-grotesk-v22-latin-regular.woff2', displayFont].forEach(function (href) {
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var link = document.createElement('link');
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link.rel = 'preload';
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link.as = 'font';
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link.type = 'font/woff2';
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link.crossOrigin = 'anonymous';
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link.href = href;
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document.head.appendChild(link);
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});
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['./assets/fonts/fonts-shared.css', './assets/fonts/fonts-' + v + '.css'].forEach(function (href) {
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var link = document.createElement('link');
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link.rel = 'stylesheet';
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link.href = href;
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document.head.appendChild(link);
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});
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var heroes = {
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'index.html': { monolith: 'start-monolith.webp', editorial: 'start-editorial.webp' },
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'manifest.html': { monolith: 'manifest-monolith.webp', editorial: 'manifest-editorial.webp' },
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'methode.html': { monolith: 'methode-monolith.webp', editorial: 'methode-editorial.webp' },
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'denken.html': { monolith: 'denken-monolith.webp', editorial: 'denken-editorial.webp' }
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};
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var page = location.pathname.split('/').pop() || 'index.html';
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var pair = heroes[page];
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if (pair) {
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var img = pair[v] || pair.monolith;
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var preload = document.createElement('link');
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preload.rel = 'preload';
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preload.as = 'image';
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preload.href = './assets/img/' + img;
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preload.type = 'image/webp';
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if ('fetchPriority' in preload) preload.fetchPriority = 'high';
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document.head.appendChild(preload);
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}
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})();
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</script>
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<link rel="stylesheet" href="./assets/css/app.css?v=20250610" />
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<script defer src="https://sys.adametz.media/config.js" data-website-id="40125fcf-49c4-43f3-a9a5-9eec5eb55696"></script>
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<script type="application/ld+json">
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{
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"@context": "https://schema.org",
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"@type": "WebSite",
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"name": "MARKE MACHT",
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"url": "https://markemacht.de/",
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"description": "Denkraum für Unternehmer im Mittelstand. Marke ist die Fähigkeit eines Unternehmens, sich selbst eindeutig zu erklären.",
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"inLanguage": "de-DE"
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}
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</script>
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</head>
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<body>
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<a class="visually-hidden" href="#main">Zum Inhalt springen</a>
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<nav class="nav" aria-label="Hauptnavigation" data-site-nav>
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<div class="nav-inner">
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<a class="nav-brand" href="./index.html">MARKE MACHT</a>
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<div class="nav-links">
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<a class="nav-link" href="./index.html" data-nav-page="start">Start</a>
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<a class="nav-link" href="./manifest.html" data-nav-page="manifest">Manifest</a>
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<a class="nav-link" href="./methode.html" data-nav-page="methode">Methode</a>
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<a class="nav-link" href="./denken.html" data-nav-page="denken">Denken</a>
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</div>
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<div class="wirkung-switch" role="group" aria-label="Wirkung wechseln">
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<span class="wirkung-label">Wirkung:</span>
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<button type="button" class="wirkung-option" data-wirkung="monolith" aria-pressed="false">monolithisch</button>
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<span class="wirkung-sep" aria-hidden="true">·</span>
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<button type="button" class="wirkung-option" data-wirkung="editorial" aria-pressed="false">editorial</button>
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</div>
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<a class="nav-cta" href="./audit.html">Audit anfragen</a>
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<button class="menu-btn" data-drawer-open aria-label="Menü öffnen" aria-controls="mobile-drawer" aria-expanded="false">
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<svg class="icon" aria-hidden="true"><use href="./assets/icons.svg#menu"></use></svg>
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</button>
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</div>
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</nav>
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<aside id="mobile-drawer" class="mobile-drawer" data-mobile-drawer aria-hidden="true" aria-label="Mobile Navigation">
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<div class="mobile-drawer-head">
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<span class="nav-brand">MARKE MACHT</span>
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<button class="menu-btn" data-drawer-close aria-label="Menü schließen">
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<svg class="icon" aria-hidden="true"><use href="./assets/icons.svg#close"></use></svg>
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</button>
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</div>
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<nav class="mobile-drawer-links" aria-label="Mobile Hauptnavigation">
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<a class="mobile-drawer-link" href="./index.html" data-nav-page="start">Start</a>
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<a class="mobile-drawer-link" href="./manifest.html" data-nav-page="manifest">Manifest</a>
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<a class="mobile-drawer-link" href="./methode.html" data-nav-page="methode">Methode</a>
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<a class="mobile-drawer-link" href="./denken.html" data-nav-page="denken">Denken</a>
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</nav>
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<div class="mobile-drawer-footer">
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<div class="wirkung-switch" role="group" aria-label="Wirkung wechseln">
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<span class="wirkung-label">Wirkung:</span>
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<button type="button" class="wirkung-option" data-wirkung="monolith" aria-pressed="false">monolithisch</button>
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<span class="wirkung-sep" aria-hidden="true">·</span>
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<button type="button" class="wirkung-option" data-wirkung="editorial" aria-pressed="false">editorial</button>
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</div>
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<a class="nav-cta mobile-drawer-cta" href="./audit.html">Audit anfragen</a>
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</div>
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</aside>
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<main id="main">
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<!-- Hero -->
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<header class="hero hero--start">
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<div class="hero-keyvisual" aria-hidden="true">
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<div class="monolith"></div>
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</div>
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<div class="shell hero-grid grid-12">
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<div class="col-12" data-reveal>
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<div class="stack-32">
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<span class="meta">[01] Denkraum · markemacht.de</span>
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<h1 class="hero-headline" style="max-width: 16ch;">
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Wenn Sie Ihr Unternehmen nicht erklären können, haben Sie kein <span class="accent">Marketingproblem</span>.
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</h1>
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<p class="lead dim" style="max-width: 28ch;">
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Sondern ein Markenproblem.
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</p>
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<div class="btn-row">
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<a class="btn" href="#symptome">
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Warum das so ist
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<svg class="icon" aria-hidden="true"><use href="./assets/icons.svg#arrow-downward"></use></svg>
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</a>
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<a class="btn btn-ghost" href="./manifest.html">
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Manifest lesen
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<svg class="icon" aria-hidden="true"><use href="./assets/icons.svg#arrow-forward"></use></svg>
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</a>
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</div>
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</div>
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</div>
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</div>
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</header>
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<!-- Symptome -->
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<section class="section" id="symptome" style="background: rgb(var(--color-bg-surface));">
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<div class="shell grid-12">
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<div class="col-12 stack-48" data-reveal>
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<div class="stack-16">
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<span class="meta">[02] Diagnose</span>
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<h2 class="section-headline" style="max-width: 20ch;">
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Drei Anzeichen, dass Ihr Unternehmen sprachlich handlungsunfähig ist.
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</h2>
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</div>
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<!-- CHG-03: ein Layout für beide Wirkungen (3 Spalten, 01 → 02 → 03) -->
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<div class="symptoms">
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<article class="card" data-reveal>
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<span class="tag">Symptom 01</span>
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<h3 class="sub-headline" style="margin-top: 16px; margin-bottom: 12px;">Jeder erklärt anders.</h3>
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<p class="body-text">
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Wenn drei Geschäftsführer drei unterschiedliche Antworten auf die Frage nach dem Kernangebot geben, fehlt das strategische Fundament. Die Folge: Verzettelung im Vertrieb.
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</p>
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</article>
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<article class="card" data-reveal data-reveal-delay="80">
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<span class="tag">Symptom 02</span>
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<h3 class="sub-headline" style="margin-top: 16px; margin-bottom: 12px;">Kommunikation hängt an Personen.</h3>
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<p class="body-text">
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Das Wissen über den Wert des Unternehmens existiert nur in den Köpfen weniger Experten. Es gibt kein dokumentiertes Regelwerk für neue Mitarbeiter oder Agenturen.
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</p>
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</article>
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<article class="card card-accent-border" data-reveal data-reveal-delay="160">
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<span class="tag">Symptom 03</span>
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<h3 class="sub-headline" style="margin-top: 16px; margin-bottom: 12px;">Mehr Content, weniger Wirkung.</h3>
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<p class="body-text">
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Marketing produziert blindlings Material, das keine Haltung vermittelt. Die Lautstärke wird erhöht, weil die Substanz fehlt.
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</p>
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</article>
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</div>
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</div>
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</div>
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</section>
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<!-- Quote -->
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<section class="quote-block" data-reveal>
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<div class="shell">
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<div class="quote-wrap">
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<span class="quote-mark" aria-hidden="true">“</span>
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<blockquote class="quote">
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Marke ist kein Gefühl.<br />
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<span class="quote-dim">Marke ist ein Regelwerk.</span>
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</blockquote>
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</div>
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</div>
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</section>
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<!-- Kernthese -->
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<section class="section" style="background: rgb(var(--color-bg-surface));">
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<div class="shell grid-12">
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<div class="col-12" data-reveal>
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<span class="meta">[03] Kernthese</span>
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</div>
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<div class="col-12 stack-32" data-reveal>
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<h2 class="section-headline" style="max-width: 18ch;">
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Textklarheit erzwingt Denkklarheit.
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</h2>
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<div class="stack-24 max-prose">
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<p class="body-text">
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Die meisten Markenprojekte scheitern, weil sie mit Farben und Logos beginnen. Sie verwechseln Dekoration mit Identität. Klarheit kommt vor Gestaltung.
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</p>
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<p class="body-text">
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Bevor etwas gestaltet wird, muss es präzise formuliert sein. Ein Monolith aus Sprache, der nicht wackelt, wenn Trends wechseln.
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</p>
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</div>
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<div>
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<a class="link-arrow" href="./manifest.html">
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Das Manifest lesen
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<svg class="icon" aria-hidden="true"><use href="./assets/icons.svg#arrow-forward"></use></svg>
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</a>
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</div>
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</div>
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</div>
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</section>
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<!-- CTA -->
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<section class="section text-center" id="audit">
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<div class="shell flex-col items-center stack-32" data-reveal>
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<span class="meta">[04] Der nächste Schritt</span>
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<h2 class="section-headline" style="max-width: 20ch;">
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Bereit für Klarheit?
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</h2>
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<p class="lead dim max-prose">
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Das Marken-Klarheits-Audit. Eine schonungslose Diagnose Ihres aktuellen Status Quo.
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</p>
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<div>
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<a class="btn" href="./audit.html">
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Audit anfragen
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<svg class="icon" aria-hidden="true"><use href="./assets/icons.svg#arrow-forward"></use></svg>
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</a>
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</div>
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</div>
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</section>
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</main>
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<footer class="site-footer">
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<div class="footer-inner">
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<div class="footer-meta">
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<p class="footer-copy">© MARKE MACHT · Denkraum für Unternehmer</p>
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<p class="footer-note">Keine Cookies</p>
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</div>
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<div class="footer-links">
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<a class="footer-link" href="./impressum.html">Impressum</a>
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<a class="footer-link" href="./datenschutz.html">Datenschutz</a>
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<button class="footer-link" type="button" data-audit-modal-open>Anfrage</button>
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</div>
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</div>
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</footer>
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<div class="modal-backdrop" data-audit-modal aria-hidden="true">
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<div class="modal-dialog" role="dialog" aria-modal="true" aria-labelledby="audit-modal-title" aria-describedby="audit-modal-desc">
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<button class="modal-close" type="button" data-audit-modal-close aria-label="Anfragefenster schließen">
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<svg class="icon" aria-hidden="true"><use href="./assets/icons.svg#close"></use></svg>
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</button>
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<div class="stack-32">
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<div class="stack-16">
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<span class="meta accent">Anfrage</span>
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<h2 class="section-headline" id="audit-modal-title" style="max-width: 16ch;">Kurzer Erstkontakt.</h2>
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<p class="body-text max-prose" id="audit-modal-desc">
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Wählen Sie den direkten E-Mail-Weg oder senden Sie eine knappe Anfrage über das Formular.
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</p>
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</div>
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<div class="card stack-16">
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<span class="meta">Direkt per E-Mail</span>
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<p class="body-text">
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Öffnet Ihr E-Mail-Programm mit vorausgefülltem Betreff.
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</p>
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<div>
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<a class="btn btn-nav-cta" href="mailto:info@markemacht.de?subject=Anfrage%20Marken-Klarheits-Audit">
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E-Mail öffnen
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<svg class="icon" aria-hidden="true"><use href="./assets/icons.svg#arrow-forward"></use></svg>
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</a>
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</div>
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</div>
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<div data-audit-form-panel>
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<form class="modal-form stack-16" data-audit-form novalidate>
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<div class="form-field">
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<label class="meta" for="audit-name">Name</label>
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<input id="audit-name" name="name" type="text" autocomplete="name" required />
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</div>
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<div class="form-field">
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<label class="meta" for="audit-email">E-Mail</label>
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<input id="audit-email" name="email" type="email" autocomplete="email" required />
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</div>
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<div class="form-field">
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<label class="meta" for="audit-message">Worum geht es?</label>
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<textarea id="audit-message" name="message" rows="5" required></textarea>
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</div>
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<div class="form-honeypot" aria-hidden="true">
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<label for="audit-company">Firma</label>
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<input id="audit-company" name="company" type="text" tabindex="-1" autocomplete="off" />
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<label for="audit-url">Website</label>
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<input id="audit-url" name="url" type="url" tabindex="-1" autocomplete="off" />
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</div>
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<label class="form-check">
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<input name="privacy" type="checkbox" required />
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<span class="form-switch" aria-hidden="true"></span>
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<span>Ich akzeptiere die <a href="./datenschutz.html">Datenschutzerklärung</a>.</span>
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</label>
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<p class="form-status body-text" data-audit-form-status aria-live="polite"></p>
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<div>
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<button class="btn btn-nav-cta" type="submit">
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Absenden
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<svg class="icon" aria-hidden="true"><use href="./assets/icons.svg#arrow-forward"></use></svg>
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</button>
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</div>
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</form>
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</div>
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<div class="form-success" data-audit-form-success hidden>
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<div class="form-success-icon" aria-hidden="true">
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<svg class="icon icon--lg" aria-hidden="true"><use href="./assets/icons.svg#check-circle"></use></svg>
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</div>
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<div class="stack-16">
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<h3 class="sub-headline">Vielen Dank für Ihre Anfrage.</h3>
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<p class="body-text">Wir werden uns in Kürze bei Ihnen melden.</p>
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</div>
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<button class="btn btn-ghost" type="button" data-audit-modal-close>
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Schließen
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</button>
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</div>
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</div>
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</div>
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</div>
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<script src="./assets/js/app.js?v=20250610" defer></script>
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</body>
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</html>
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