diff --git a/app/Models/PressRelease.php b/app/Models/PressRelease.php
index 8a8c94a4..0ca4ffe4 100644
--- a/app/Models/PressRelease.php
+++ b/app/Models/PressRelease.php
@@ -26,6 +26,7 @@ use Illuminate\Pagination\Paginator;
 use Illuminate\Support\Carbon;
 use Illuminate\Support\Facades\DB;
 use Illuminate\Support\HtmlString;
+use Illuminate\Support\Str;
 
 class PressRelease extends Model
 {
@@ -148,6 +149,77 @@ class PressRelease extends Model
             : null;
     }
 
+    /**
+     * Kategorie-Name in der Anzeigesprache, Fallback auf die erste
+     * vorhandene Übersetzung. Zentrale Ablöse der zuvor in jeder
+     * Kartenkomponente kopierten Auflösung (R4.3).
+     */
+    public function localizedCategoryName(?string $locale = null): ?string
+    {
+        $locale ??= app()->getLocale();
+
+        $translation = $this->category?->translations?->firstWhere('locale', $locale)
+            ?? $this->category?->translations?->first();
+
+        return $translation?->name;
+    }
+
+    /**
+     * Bild-URL für Kartenansichten: card-Variante des ersten Bildes,
+     * Fallback Original. Null bei bildlosen PMs (dann greift
+     * chosenPlaceholderUrl() bzw. der generische Fallback der Komponente).
+     */
+    public function cardImageUrl(): ?string
+    {
+        $image = $this->images?->first();
+
+        return $image?->variantUrl('card') ?? $image?->url();
+    }
+
+    /**
+     * Tag-freier, whitespace-normalisierter Anriss des PM-Textes.
+     */
+    public function teaserText(int $limit = 180): string
+    {
+        return (string) Str::of(strip_tags((string) $this->text))->squish()->limit($limit);
+    }
+
+    public function wordCount(): int
+    {
+        return str_word_count(strip_tags((string) $this->text));
+    }
+
+    /**
+     * Lesezeit in Minuten (200 Wörter/Minute, mindestens 1).
+     */
+    public function readTimeMinutes(): int
+    {
+        return max(1, (int) round($this->wordCount() / 200));
+    }
+
+    /**
+     * Kompakter Zeitstempel der Kartenkomponenten: heute „HH:MM",
+     * gestern lokalisiert, sonst Kurzdatum. Null ohne published_at.
+     */
+    public function compactPublishedLabel(): ?string
+    {
+        $publishedAt = $this->published_at;
+
+        if (! $publishedAt) {
+            return null;
+        }
+
+        if ($publishedAt->isToday()) {
+            return $publishedAt->format('H:i');
+        }
+
+        if ($publishedAt->isYesterday()) {
+            return __('web.shared.yesterday');
+        }
+
+        return $publishedAt->isoFormat('D. MMM');
+    }
+
     public function user(): BelongsTo
     {
         return $this->belongsTo(User::class);
diff --git a/app/Services/Web/HomePageData.php b/app/Services/Web/HomePageData.php
index 86a625f1..24d76b54 100644
--- a/app/Services/Web/HomePageData.php
+++ b/app/Services/Web/HomePageData.php
@@ -206,7 +206,6 @@ class HomePageData
                 ->limit(3)
                 ->get()
                 ->map(static function (PressRelease $release) use ($spotlightTranslation): array {
-                    $words = str_word_count(strip_tags((string) $release->text));
                     $publishedAt = $release->published_at;
 
                     return [
@@ -216,7 +215,7 @@ class HomePageData
                         'title' => $release->title,
                         'company' => $release->company?->name ?? '',
                         'city' => null,
-                        'minutes' => max(1, (int) ceil($words / 200)),
+                        'minutes' => $release->readTimeMinutes(),
                         'href' => $release->slug ? route('release.detail', ['slug' => $release->slug]) : '#',
                     ];
                 });
diff --git a/dev/release/entwicklungsplan-release.md b/dev/release/entwicklungsplan-release.md
index 15881d7b..6ad36dee 100644
--- a/dev/release/entwicklungsplan-release.md
+++ b/dev/release/entwicklungsplan-release.md
@@ -126,7 +126,7 @@ R2.2+R2.3 erledigt: Hub-Landing komplett ueberarbeitet (datengetriebenes Tarif-G
 
 - [x] **R4.1 Tote Dateien entfernen** — Erledigt 03.07. (User-Freigabe): `web/examples/` (4 Demo-Views), `welcome`, `home` („B2IN"-Fragment), `brand-mark`-View (die gleichnamige, viel genutzte *Komponente* bleibt), `layouts/web-master-test`, altes engl. `layouts/header`+`footer` — alle per grep verifiziert (inkl. dynamischer Auflösung).
 - [x] **R4.2 Tote Komponenten entfernt** — Erledigt 03.07.: die 12 gelisteten `x-web`-Komponenten + 7 zusätzlich gefundene Chain-Dead-Komponenten (`main-navigation`, `breadcrumb`, `page-header`, `content-layout`, `article-card`, `section-header`, `sidebar-widget` — nur von examples/ bzw. anderen toten Kandidaten referenziert). Verwaiste `.highlights-slider`-CSS-Regeln mit entfernt, Web-Build gegengeprüft. Suite grün.
-- [ ] **R4.3 Dedup (optional, nice-to-have)** — Release-Card-Vereinheitlichung, Industrie-Icon-Map → Config, Inline-SVGs → Icon-Set, `<x-web.container>` (alt 6.2/6.3). Nur wenn Zeit; kein Release-Blocker.
+- [x] **R4.3 Dedup** — Erledigt 10.07. (angepasster Zuschnitt nach dem Frontend-Umbau): Die 5× kopierte Karten-Metadaten-Logik (Kategorie-Übersetzung mit Locale-Fallback, card-Bild-URL, Teaser, Lesezeit, Kompakt-Zeitstempel) in Präsentations-Helper am `PressRelease`-Model gezogen (`localizedCategoryName`, `cardImageUrl`, `teaserText`, `wordCount`, `readTimeMinutes`, `compactPublishedLabel`); feed-item, feed-top-item, focus-side-item, focus-hero, kategorie, newsroom, release-detail, veroeffentlichen + `HomePageData` umgestellt — Markup unverändert. Lesezeit-Formel vereinheitlicht (2 Stellen nutzten `ceil` statt `round`). Tests: `Web/PressReleaseCardHelpersTest`. **Bewusst gelassen:** Inline-SVGs → Icon-Set (max. 2–3 echte Dubletten in 13 Komponenten, hoher Churn im frischen User-Frontend, kein funktionaler Gewinn); Industrie-Icon-Map hatte der Umbau bereits erledigt.
 
 ---
 
diff --git a/tests/Feature/Web/PressReleaseCardHelpersTest.php b/tests/Feature/Web/PressReleaseCardHelpersTest.php
new file mode 100644
index 00000000..614ec948
--- /dev/null
+++ b/tests/Feature/Web/PressReleaseCardHelpersTest.php
@@ -0,0 +1,63 @@
+<?php
+
+use App\Enums\Portal;
+use App\Models\Category;
+use App\Models\PressRelease;
+
+test('localizedCategoryName resolves the current locale with fallback to the first translation', function () {
+    $category = Category::factory()->create(['portal' => Portal::Businessportal24]);
+    $category->translations()->create(['locale' => 'de', 'name' => 'Energie & Klima', 'slug' => 'energie-klima']);
+    $category->translations()->create(['locale' => 'en', 'name' => 'Energy & Climate', 'slug' => 'energy-climate']);
+
+    $release = PressRelease::factory()->for($category)->create();
+    $release->load('category.translations');
+
+    app()->setLocale('de');
+    expect($release->localizedCategoryName())->toBe('Energie & Klima');
+
+    app()->setLocale('en');
+    expect($release->localizedCategoryName())->toBe('Energy & Climate');
+
+    // Fallback: Sprache ohne Übersetzung → erste vorhandene.
+    app()->setLocale('fr');
+    expect($release->localizedCategoryName())->toBe('Energie & Klima');
+
+    app()->setLocale('de');
+});
+
+test('teaserText strips tags, squishes whitespace and limits length', function () {
+    $release = PressRelease::factory()->create([
+        'text' => "<p>Erster   Absatz.</p>\n<p>Zweiter Absatz mit <strong>Auszeichnung</strong>.</p>",
+    ]);
+
+    expect($release->teaserText())->toBe('Erster Absatz. Zweiter Absatz mit Auszeichnung.')
+        ->and($release->teaserText(13))->toBe('Erster Absatz...');
+});
+
+test('readTimeMinutes rounds at 200 words per minute with a minimum of one', function () {
+    $short = PressRelease::factory()->create(['text' => 'Nur wenige Worte.']);
+    $long = PressRelease::factory()->create(['text' => implode(' ', array_fill(0, 450, 'Wort'))]);
+
+    expect($short->wordCount())->toBe(3)
+        ->and($short->readTimeMinutes())->toBe(1)
+        ->and($long->readTimeMinutes())->toBe(2);
+});
+
+test('compactPublishedLabel formats today, yesterday and older dates', function () {
+    $today = PressRelease::factory()->create(['published_at' => now()->setTime(9, 30)]);
+    $yesterday = PressRelease::factory()->create(['published_at' => now()->subDay()]);
+    $older = PressRelease::factory()->create(['published_at' => now()->parse('2026-03-05 08:00')]);
+    $unpublished = PressRelease::factory()->create(['published_at' => null]);
+
+    expect($today->compactPublishedLabel())->toBe('09:30')
+        ->and($yesterday->compactPublishedLabel())->toBe(__('web.shared.yesterday'))
+        ->and($older->compactPublishedLabel())->toBe($older->published_at->isoFormat('D. MMM'))
+        ->and($unpublished->compactPublishedLabel())->toBeNull();
+});
+
+test('cardImageUrl is null for releases without images', function () {
+    $release = PressRelease::factory()->create();
+    $release->load('images');
+
+    expect($release->cardImageUrl())->toBeNull();
+});