Werbeplaetze reaktiviert: Eigenwerbe-Slots oeffnen das Kontakt-Widget

Die im Spoke-Frontend-Audit entfernten Anzeige-Flaechen (focus-ad,
feed-ad, Inline-Ad) kehren als dezente Eigenwerbung zurueck:

- neue Komponente x-web.ad-slot im frueheren "ANZEIGE"-Stil mit Hinweis
  "Hier koennte Ihre Werbung stehen" (DE/EN)
- eingebaut an den drei frueheren Stellen: Hero-Sidebar der Startseiten,
  Feed nach der dritten Meldung, PM-Detailseite nach der
  Unternehmensbeschreibung (nicht in der privaten Vorschau)
- Klick oeffnet das schwebende Kontakt-Widget mit vorgewaehltem neuen
  Thema "Werbung buchen" (ContactMessageTopic::Advertising); Anfragen
  landen wie gewohnt in der Admin-Queue "Kontakt"

Co-authored-by: Cursor <cursoragent@cursor.com>

app/Enums/ContactMessageTopic.php

@@ -5,6 +5,7 @@ namespace App\Enums;
 enum ContactMessageTopic: string
 {
     case Contact = 'contact';
+    case Advertising = 'advertising';
     case BugReport = 'bug_report';
     case PressReleaseReport = 'press_release_report';
     case Feedback = 'feedback';
@@ -16,6 +17,7 @@ enum ContactMessageTopic: string
     {
         return match ($this) {
             self::Contact => 'Kontaktaufnahme',
+            self::Advertising => 'Werbeanfrage',
             self::BugReport => 'Fehlermeldung',
             self::PressReleaseReport => 'PM-Meldung',
             self::Feedback => 'Feedback',

lang/de/web.php

@@ -92,6 +92,15 @@ return [
         'title' => 'Meistgelesen',
     ],
 
+    'ad_slot' => [
+        'label' => 'Anzeige',
+        'end_label' => 'Ende Anzeige',
+        'eyebrow' => 'Werbeplatz verfügbar',
+        'title' => 'Hier könnte Ihre Werbung stehen',
+        'text' => 'Erreichen Sie Entscheider aus dem DACH-Raum — direkt im redaktionellen Umfeld.',
+        'cta' => 'Jetzt Werbeplatz anfragen',
+    ],
+
     'newsrooms' => [
         'title' => 'Aktive Newsrooms',
         'today' => 'Heute',
@@ -189,6 +198,8 @@ return [
         'intro' => 'Wählen Sie Ihr Anliegen — wir melden uns werktags schnellstmöglich zurück.',
         'topic_contact' => 'Kontaktaufnahme',
         'topic_contact_desc' => 'Allgemeine Frage oder Anfrage an uns',
+        'topic_advertising' => 'Werbung buchen',
+        'topic_advertising_desc' => 'Werbeplätze und Konditionen anfragen',
         'topic_bug' => 'Fehler melden',
         'topic_bug_desc' => 'Etwas funktioniert nicht wie erwartet',
         'topic_press' => 'Pressemitteilung melden',

lang/en/web.php

@@ -87,6 +87,15 @@ return [
         'title' => 'Most read',
     ],
 
+    'ad_slot' => [
+        'label' => 'Advertisement',
+        'end_label' => 'End of advertisement',
+        'eyebrow' => 'Ad space available',
+        'title' => 'Your advertising could be here',
+        'text' => 'Reach decision-makers across the DACH region — right within the editorial environment.',
+        'cta' => 'Enquire about this ad space',
+    ],
+
     'newsrooms' => [
         'title' => 'Active newsrooms',
         'today' => 'Today',
@@ -184,6 +193,8 @@ return [
         'intro' => 'Choose your topic — we will get back to you as soon as possible on business days.',
         'topic_contact' => 'Get in touch',
         'topic_contact_desc' => 'General question or inquiry',
+        'topic_advertising' => 'Book advertising',
+        'topic_advertising_desc' => 'Ask about ad placements and rates',
         'topic_bug' => 'Report a bug',
         'topic_bug_desc' => 'Something is not working as expected',
         'topic_press' => 'Report a press release',

resources/views/components/web/ad-slot.blade.php

@@ -0,0 +1,47 @@
+{{--
+    Werbeplatz-Hinweis (Eigenwerbung): dezenter „Anzeige"-Rahmen im Stil der
+    früheren Ad-Slots (focus-ad/feed-ad), solange die Fläche nicht vermarktet
+    ist. Klick öffnet das schwebende Kontakt-Widget mit vorgewähltem Thema
+    „Werbeanfrage" (Window-Event `open-contact-modal` + topic-Detail).
+
+    Varianten steuern nur die Außenabstände der jeweiligen Einbauorte:
+    - sidebar → Hero-Sidebar der Startseiten
+    - feed    → Meldungs-Feed
+    - inline  → Fließtext der PM-Detailseite
+--}}
+
+@props(['variant' => 'sidebar'])
+
+<div @class([
+    'mt-4' => $variant === 'sidebar',
+    'my-6' => $variant === 'feed',
+    'my-8 max-w-[680px]' => $variant === 'inline',
+])>
+    <div class="flex items-center gap-2.5 mb-2.5">
+        <span class="h-px bg-bg-rule-strong flex-1"></span>
+        <span class="text-[9px] font-bold tracking-[0.22em] text-ink-on-dark-muted uppercase font-mono">{{ __('web.ad_slot.label') }}</span>
+        <span class="h-px bg-bg-rule-strong flex-1"></span>
+    </div>
+
+    <button type="button" x-data @click="$dispatch('open-contact-modal', { topic: '{{ \App\Enums\ContactMessageTopic::Advertising->value }}' })"
+        class="block w-full text-left px-4 py-4 bg-bg-card-warm border border-bg-card-warm-border cursor-pointer hover:border-brand/50 hover:bg-bg-card-warm-hover transition-colors">
+        <div class="text-[9.5px] font-bold tracking-[0.16em] text-card-warm-cat uppercase mb-1.5">
+            {{ __('web.ad_slot.eyebrow') }}
+        </div>
+        <div class="font-serif text-[15.5px] leading-[1.3] font-medium text-card-warm-title">
+            {{ __('web.ad_slot.title') }}
+        </div>
+        <div class="text-[11.5px] leading-[1.5] mt-1.5 text-card-warm-cat">
+            {{ __('web.ad_slot.text') }}
+        </div>
+        <span class="inline-block mt-2.5 text-[11.5px] font-semibold underline underline-offset-2 text-card-warm-title">
+            {{ __('web.ad_slot.cta') }} →
+        </span>
+    </button>
+
+    <div class="flex items-center gap-2.5 mt-2.5">
+        <span class="h-px bg-bg-rule-strong flex-1"></span>
+        <span class="text-[9px] font-bold tracking-[0.22em] text-ink-on-dark-muted uppercase font-mono">{{ __('web.ad_slot.end_label') }}</span>
+        <span class="h-px bg-bg-rule-strong flex-1"></span>
+    </div>
+</div>

resources/views/components/web/contact-launcher.blade.php

@@ -25,6 +25,11 @@
             'label' => __('web.launcher.topic_contact'),
             'description' => __('web.launcher.topic_contact_desc'),
         ],
+        [
+            'value' => \App\Enums\ContactMessageTopic::Advertising->value,
+            'label' => __('web.launcher.topic_advertising'),
+            'description' => __('web.launcher.topic_advertising_desc'),
+        ],
         [
             'value' => \App\Enums\ContactMessageTopic::BugReport->value,
             'label' => __('web.launcher.topic_bug'),
@@ -50,7 +55,8 @@
         topic: @js(old('topic')),
         topicLabels: @js($launcherTopicLabels),
     }"
-    @open-contact-modal.window="open = true"
+    {{-- Optionales Event-Detail `topic` wählt das Anliegen direkt vor (z. B. Werbeplätze). --}}
+    @open-contact-modal.window="open = true; if ($event.detail?.topic && topicLabels[$event.detail.topic]) { topic = $event.detail.topic }"
     @keydown.escape.window="open = false"
     class="fixed bottom-5 right-5 z-50 flex flex-col items-end gap-3 print:hidden"
 >

resources/views/components/web/focus-hero.blade.php

@@ -88,6 +88,8 @@
             @foreach ($sideReleases as $index => $release)
                 <x-web.focus-side-item :release="$release" :index="$index + 1" :first="$loop->first" />
             @endforeach
+
+            <x-web.ad-slot variant="sidebar" />
         </aside>
     </div>
 </section>

resources/views/livewire/web/press-release-feed.blade.php

@@ -127,6 +127,11 @@ new class extends Component
 
     @foreach ($rest as $release)
         <x-web.feed-item :release="$release" :recommended="($release->content_score ?? 0) >= 80" />
+
+        @if ($loop->index === 2)
+            {{-- Werbeplatz nach der dritten Feed-Meldung (Position der früheren feed-ad). --}}
+            <x-web.ad-slot variant="feed" />
+        @endif
     @endforeach
 
     @if ($releases->hasMorePages())

resources/views/web/release-detail.blade.php

@@ -353,6 +353,11 @@
                         </div>
                     @endif
 
+                    {{-- Inline-Werbeplatz (Position der früheren Inline-Ad); in der privaten Vorschau ausgeblendet --}}
+                    @unless ($isPreview)
+                        <x-web.ad-slot variant="inline" />
+                    @endunless
+
                     {{-- Pressekontakt --}}
                     @if ($contact)
                         <div class="mt-8 px-5 sm:px-7 py-6 bg-white border border-bg-rule-strong max-w-[680px]">

tests/Feature/PressReleasePreviewTest.php

@@ -62,7 +62,9 @@ test('preview renders the public release detail layout with preview banner and n
         ->assertSeeText('Vorschau')
         ->assertSeeText('So erscheint die Pressemitteilung nach der Veröffentlichung.')
         ->assertSeeText('Status: Entwurf')
-        ->assertSeeText('Entwurf im Portal-Design');
+        ->assertSeeText('Entwurf im Portal-Design')
+        // Der Werbeplatz-Hinweis erscheint nur auf der öffentlichen Seite.
+        ->assertDontSeeText('Hier könnte Ihre Werbung stehen');
 });
 
 test('preview applies the theme of the target portal', function () {

tests/Feature/Web/ContactFormTest.php

@@ -150,6 +150,34 @@ test('a widget submission stores topic and page url', function () {
     });
 });
 
+test('an advertising enquiry from the ad slot stores the advertising topic', function () {
+    /** @var TestCase $this */
+    Mail::fake();
+
+    $this->post('https://presseecho.test/de/kontakt', [
+        'name' => 'Willi Werbung',
+        'email' => 'willi@example.test',
+        'message' => 'Ich interessiere mich für Werbeplätze auf Ihrem Portal.',
+        'topic' => 'advertising',
+        'page_url' => 'https://presseecho.test/de',
+    ])->assertSessionHas('contact-status');
+
+    $message = ContactMessage::query()->sole();
+
+    expect($message->topic)->toBe(ContactMessageTopic::Advertising)
+        ->and($message->portal)->toBe('presseecho');
+
+    Mail::assertSent(ContactRequestSubmitted::class, fn (ContactRequestSubmitted $mail) => $mail->topicLabel === 'Werbeanfrage');
+});
+
+test('the spoke pages offer the advertising topic in the contact launcher', function () {
+    /** @var TestCase $this */
+    $this->get('https://businessportal24.test/de/faq')
+        ->assertSuccessful()
+        ->assertSee('Werbung buchen')
+        ->assertSee('Werbeplätze und Konditionen anfragen');
+});
+
 test('an unknown topic is rejected', function () {
     /** @var TestCase $this */
     Mail::fake();

tests/Feature/Web/PresseechoHomeTest.php

@@ -50,6 +50,39 @@ test('presseecho homepage renders the editorial shell with real data', function
         ->assertSeeText('Heute im Fokus');
 });
 
+test('presseecho homepage shows the ad slot self-promotion in the hero sidebar', function () {
+    /** @var TestCase $this */
+    $category = Category::factory()->create([
+        'portal' => Portal::Presseecho,
+    ]);
+    $category->translations()->create([
+        'locale' => 'de',
+        'name' => 'Energie & Klima',
+        'slug' => 'energie-klima',
+    ]);
+
+    $company = Company::factory()->presseecho()->create();
+
+    PressRelease::factory()
+        ->published()
+        ->forPortal(Portal::Presseecho)
+        ->for($category)
+        ->for($company)
+        ->create([
+            'title' => 'Ad-Slot Hero Meldung',
+            'slug' => 'ad-slot-hero-meldung',
+            'published_at' => now()->subHour(),
+        ]);
+
+    $this->get('https://presseecho.test/de')
+        ->assertSuccessful()
+        ->assertSeeText('Hier könnte Ihre Werbung stehen')
+        ->assertSeeText('Jetzt Werbeplatz anfragen')
+        // Klick öffnet das Kontakt-Widget mit vorgewähltem Thema „Werbeanfrage".
+        ->assertSee('open-contact-modal', false)
+        ->assertSee("{ topic: 'advertising' }", false);
+});
+
 test('presseecho homepage hides data sections and shows the empty feed state without content', function () {
     /** @var TestCase $this */
     $this->get('https://presseecho.test/de')

tests/Feature/Web/ReleaseDetailTest.php

@@ -128,6 +128,26 @@ test('release detail without chosen placeholder falls back to the generic hero',
         ->assertDontSee('images/press-release-placeholders/', false);
 });
 
+test('release detail shows the ad slot self-promotion inline', function () {
+    /** @var TestCase $this */
+    // Werbeplatz-Hinweis (Eigenwerbung): Klick öffnet das Kontakt-Widget
+    // mit vorgewähltem Thema „Werbeanfrage".
+    [$category, $company] = detailCategoryAndCompany(Portal::Businessportal24);
+
+    $release = PressRelease::factory()
+        ->published()
+        ->forPortal(Portal::Businessportal24)
+        ->for($category)
+        ->for($company)
+        ->create(['slug' => 'meldung-mit-werbeplatz', 'published_at' => now()->subDay()]);
+
+    $this->get('https://businessportal24.test/de/press-release/'.$release->slug)
+        ->assertSuccessful()
+        ->assertSeeText('Hier könnte Ihre Werbung stehen')
+        ->assertSeeText('Jetzt Werbeplatz anfragen')
+        ->assertSee("{ topic: 'advertising' }", false);
+});
+
 test('release detail shows prominent report links below the article', function () {
     /** @var TestCase $this */
     // T13 (Meldeverfahren): Die Melde-Links stehen sichtbar unter jeder