web: Strukturierte Daten (JSON-LD) und SEO-Metas fürs öffentliche Frontend

Ergänzt die bislang fehlenden strukturierten Daten auf den Presse-Seiten: - PM-Detailseite: NewsArticle + BreadcrumbList als JSON-LD sowie article:published_time/-section/-tag-Metas und og:image:alt — nur auf der öffentlichen Seite, die noindex-Vorschau bleibt ohne Markup. - Kategorie-Seiten: BreadcrumbList plus hreflang de/en über die lokalisierten Slugs (CategoryPageData liefert dafür neu categoryAlternateSlugs, mit View-Fallback für gecachte Alt-Daten). - Newsroom: Organization-Markup (Logo, Website als sameAs, Boilerplate). - Portal-Homepages: WebSite mit SearchAction (Sitelinks-Searchbox) und Organization. - Layout: og:locale und twitter:image ergänzt; neue Sections meta_extra und structured_data. Neue Komponente x-web.structured-data rendert JSON-LD mit JSON_HEX_TAG, damit "</script>" in Titeln/Teasern das Script-Tag nicht aufbrechen kann. JSON-LD-URLs werden wie der Canonical aus der Portal-Basis gebaut (unabhängig von forceRootUrl), damit Host und Canonical übereinstimmen. Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
2026-07-16 10:27:45 +00:00 · 2026-07-16 10:27:45 +00:00 · 2ea64ad222
commit 2ea64ad222
parent dec524989b
9 changed files with 346 additions and 0 deletions
--- a/resources/views/components/web/structured-data.blade.php
+++ b/resources/views/components/web/structured-data.blade.php
@ -0,0 +1,5 @@
+@props(['data'])
+
+{{-- JSON_HEX_TAG escapet "<"/">" (<…), damit ein "</script>" im Inhalt
+     das Script-Tag nicht aufbrechen kann (XSS über Titel/Teaser). --}}
+<script type="application/ld+json">{!! json_encode($data, JSON_UNESCAPED_SLASHES | JSON_UNESCAPED_UNICODE | JSON_HEX_TAG) !!}</script>
--- a/resources/views/web/businessportal24.blade.php
+++ b/resources/views/web/businessportal24.blade.php
@ -2,8 +2,41 @@

@php
    $brand = config('domains.domains.businessportal24.brand', []);
+
+    // SEO: WebSite-Markup mit Sitelinks-Searchbox (SearchAction auf /suche).
+    $portalBase = rtrim($domainUrl ?? config('app.url'), '/');
+    $brandFullName = ($brand['name'] ?? 'businessportal').($brand['accent'] ?? '24');
+
+    $jsonLd = [
+        '@context' => 'https://schema.org',
+        '@graph' => [
+            [
+                '@type' => 'WebSite',
+                'name' => $brandFullName,
+                'url' => $portalBase.'/',
+                'inLanguage' => app()->getLocale(),
+                'potentialAction' => [
+                    '@type' => 'SearchAction',
+                    'target' => [
+                        '@type' => 'EntryPoint',
+                        'urlTemplate' => $portalBase.'/'.app()->getLocale().'/suche?q={search_term_string}',
+                    ],
+                    'query-input' => 'required name=search_term_string',
+                ],
+            ],
+            [
+                '@type' => 'Organization',
+                'name' => $brandFullName,
+                'url' => $portalBase.'/',
+            ],
+        ],
+    ];
@endphp

+@section('structured_data')
+    <x-web.structured-data :data="$jsonLd" />
+@endsection
+
 {{-- DE-Meta kommt brand-spezifisch aus config/domains.php, EN aus den Übersetzungsdateien. --}}
@section('title', app()->getLocale() === 'de'
    ? ($brand['meta_title'] ?? 'Aktuelle Pressemitteilungen aus der deutschen Wirtschaft – businessportal24')
--- a/resources/views/web/kategorie.blade.php
+++ b/resources/views/web/kategorie.blade.php
@ -30,11 +30,52 @@
        ? (filled($leadRelease->subtitle) ? $leadRelease->subtitle : $leadRelease->teaserText(220))
        : null;
    $leadReadTime = $leadRelease?->readTimeMinutes() ?? 1;
+
+    // SEO: hreflang über die lokalisierten Kategorie-Slugs (nur wenn beide
+    // Übersetzungen existieren — sonst würden wir auf 404s verweisen).
+    // Fallback [] deckt gecachte Page-Data von vor diesem Feld ab.
+    $alternateSlugs = $categoryAlternateSlugs ?? [];
+    $catSlugDe = $alternateSlugs['de'] ?? null;
+    $catSlugEn = $alternateSlugs['en'] ?? null;
+
+    // URLs aus der Portal-Basis (wie der Canonical im Layout) statt route(),
+    // damit Host und Canonical auch bei forceRootUrl-Abweichungen übereinstimmen.
+    $portalBase = rtrim($domainUrl ?? config('app.url'), '/');
+    $brandLabel = config('app.theme') === 'presseecho' ? 'presseecho' : 'businessportal24';
+
+    $breadcrumbs = collect([
+        ['name' => $brandLabel, 'item' => $portalBase.'/'.app()->getLocale()],
+        $parentName && $parentTranslation?->slug ? ['name' => $parentName, 'item' => $portalBase.'/'.app()->getLocale().'/category/'.$parentTranslation->slug] : null,
+        $catSlug ? ['name' => $catName, 'item' => $portalBase.'/'.app()->getLocale().'/category/'.$catSlug] : null,
+    ])->filter()->values();
+
+    $jsonLd = [
+        '@context' => 'https://schema.org',
+        '@type' => 'BreadcrumbList',
+        'itemListElement' => $breadcrumbs->map(fn (array $crumb, int $index) => [
+            '@type' => 'ListItem',
+            'position' => $index + 1,
+            'name' => $crumb['name'],
+            'item' => $crumb['item'],
+        ])->all(),
+    ];
@endphp

@section('title', __('web.category.meta_title', ['category' => $catName, 'brand' => config('app.name')]))
@section('meta_description', Str::limit(strip_tags($catDescription), 155))

+@if ($catSlugDe && $catSlugEn)
+    @section('hreflang')
+        <link rel="alternate" hreflang="de" href="{{ $portalBase }}/de/category/{{ $catSlugDe }}">
+        <link rel="alternate" hreflang="en" href="{{ $portalBase }}/en/category/{{ $catSlugEn }}">
+        <link rel="alternate" hreflang="x-default" href="{{ $portalBase }}/de/category/{{ $catSlugDe }}">
+    @endsection
+@endif
+
+@section('structured_data')
+    <x-web.structured-data :data="$jsonLd" />
+@endsection
+
@section('content')
    <x-web.site-header />

--- a/resources/views/web/layouts/web-master.blade.php
+++ b/resources/views/web/layouts/web-master.blade.php
@ -49,12 +49,22 @@
    <meta property="og:title" content="{{ $pageTitle }}">
    <meta property="og:description" content="{{ $pageDescription }}">
    <meta property="og:url" content="{{ $canonicalUrl }}">
+    <meta property="og:locale" content="{{ app()->getLocale() === 'de' ? 'de_DE' : 'en_US' }}">
    @if ($ogImage)
        <meta property="og:image" content="{{ $ogImage }}">
    @endif
    <meta name="twitter:card" content="{{ $ogImage ? 'summary_large_image' : 'summary' }}">
    <meta name="twitter:title" content="{{ $pageTitle }}">
    <meta name="twitter:description" content="{{ $pageDescription }}">
+    @if ($ogImage)
+        <meta name="twitter:image" content="{{ $ogImage }}">
+    @endif
+
+    {{-- Seitenspezifische Zusatz-Metas (z. B. article:* auf PM-Detailseiten) --}}
+    @yield('meta_extra')
+
+    {{-- Strukturierte Daten (JSON-LD) – pro Seite optional gesetzt --}}
+    @yield('structured_data')

    <!-- Domain-spezifisches Favicon -->
    <link rel="icon" href="{{ asset(\App\Helpers\ThemeHelper::getFaviconPath()) }}">
--- a/resources/views/web/newsroom.blade.php
+++ b/resources/views/web/newsroom.blade.php
@ -30,6 +30,20 @@
        ? (filled($leadRelease->subtitle) ? $leadRelease->subtitle : $leadRelease->teaserText(220))
        : null;
    $leadReadTime = $leadRelease?->readTimeMinutes() ?? 1;
+
+    // SEO: Der Newsroom ist die kanonische Firmenseite im Portal —
+    // Organization-Markup verknüpft PMs (author) mit diesem Profil.
+    // Portal-Basis wie beim Canonical im Layout (unabhängig von forceRootUrl).
+    $newsroomUrl = rtrim($domainUrl ?? config('app.url'), '/').'/'.app()->getLocale().'/newsroom/'.$company->slug;
+    $jsonLd = [
+        '@context' => 'https://schema.org',
+        '@type' => 'Organization',
+        'name' => $company->name,
+        'url' => $newsroomUrl,
+        ...(filled($company->website) ? ['sameAs' => [$company->website]] : []),
+        ...($logoUrl ? ['logo' => $logoUrl] : []),
+        ...($boilerplate ? ['description' => Str::limit($boilerplate, 300)] : []),
+    ];
@endphp

@section('title', $company->name.' – Newsroom · '.$brandName.$brandAccent)
@ -42,6 +56,10 @@
    <link rel="alternate" hreflang="x-default" href="{{ url('/de/newsroom/'.$company->slug) }}">
@endsection

+@section('structured_data')
+    <x-web.structured-data :data="$jsonLd" />
+@endsection
+
@section('content')
    <x-web.site-header />

--- a/resources/views/web/presseecho.blade.php
+++ b/resources/views/web/presseecho.blade.php
@ -2,8 +2,41 @@

@php
    $brand = config('domains.domains.presseecho.brand', []);
+
+    // SEO: WebSite-Markup mit Sitelinks-Searchbox (SearchAction auf /suche).
+    $portalBase = rtrim($domainUrl ?? config('app.url'), '/');
+    $brandFullName = ($brand['name'] ?? 'presse').($brand['accent'] ?? 'echo');
+
+    $jsonLd = [
+        '@context' => 'https://schema.org',
+        '@graph' => [
+            [
+                '@type' => 'WebSite',
+                'name' => $brandFullName,
+                'url' => $portalBase.'/',
+                'inLanguage' => app()->getLocale(),
+                'potentialAction' => [
+                    '@type' => 'SearchAction',
+                    'target' => [
+                        '@type' => 'EntryPoint',
+                        'urlTemplate' => $portalBase.'/'.app()->getLocale().'/suche?q={search_term_string}',
+                    ],
+                    'query-input' => 'required name=search_term_string',
+                ],
+            ],
+            [
+                '@type' => 'Organization',
+                'name' => $brandFullName,
+                'url' => $portalBase.'/',
+            ],
+        ],
+    ];
@endphp

+@section('structured_data')
+    <x-web.structured-data :data="$jsonLd" />
+@endsection
+
 {{-- DE-Meta kommt brand-spezifisch aus config/domains.php, EN aus den Übersetzungsdateien. --}}
@section('title', app()->getLocale() === 'de'
    ? ($brand['meta_title'] ?? 'Aktuelle Pressemitteilungen aus Wirtschaft & Industrie – presseecho')
--- a/resources/views/web/release-detail.blade.php
+++ b/resources/views/web/release-detail.blade.php
@ -83,6 +83,63 @@
    // URL existiert vor der Veröffentlichung noch nicht.
    $shareUrl = $isPreview ? request()->fullUrl() : route('release.detail', ['slug' => $release->slug]);
    $brandLabel = config('app.theme') === 'presseecho' ? 'presseecho' : 'businessportal24';
+
+    // SEO: NewsArticle + BreadcrumbList als JSON-LD — nur für die öffentliche
+    // Seite (die Vorschau ist noindex und hat keine stabile URL).
+    $jsonLd = null;
+
+    if (! $isPreview) {
+        $portalBase = rtrim($domainUrl ?? config('app.url'), '/');
+
+        // dateModified darf laut Google nicht vor datePublished liegen
+        // (updated_at kann bei terminierten PMs älter sein als published_at).
+        $modifiedAt = $release->updated_at?->greaterThan($publishedAt ?? $release->updated_at)
+            ? $release->updated_at
+            : $publishedAt;
+
+        // URLs aus der Portal-Basis (wie der Canonical) statt route(), damit
+        // Host und Canonical auch bei forceRootUrl-Abweichungen übereinstimmen.
+        $breadcrumbs = collect([
+            ['name' => $brandLabel, 'item' => $portalBase.'/'.app()->getLocale()],
+            $categoryName && $categorySlug ? ['name' => $categoryName, 'item' => $portalBase.'/'.app()->getLocale().'/category/'.$categorySlug] : null,
+            ['name' => $release->title, 'item' => $portalBase.'/'.app()->getLocale().'/press-release/'.$release->slug],
+        ])->filter()->values();
+
+        $jsonLd = [
+            '@context' => 'https://schema.org',
+            '@graph' => [
+                array_filter([
+                    '@type' => 'NewsArticle',
+                    'mainEntityOfPage' => ['@type' => 'WebPage', '@id' => $shareUrl],
+                    'headline' => Str::limit($release->title, 110),
+                    'description' => filled($lead) ? $lead : $teaser,
+                    'image' => $imageUrl ? [$imageUrl] : null,
+                    'datePublished' => $publishedAt?->toIso8601String(),
+                    'dateModified' => $modifiedAt?->toIso8601String(),
+                    'articleSection' => $categoryName,
+                    'keywords' => $keywords->isNotEmpty() ? $keywords->implode(', ') : null,
+                    'wordCount' => $wordCount ?: null,
+                    'inLanguage' => app()->getLocale(),
+                    'isAccessibleForFree' => true,
+                    'author' => $companyName ? array_filter([
+                        '@type' => 'Organization',
+                        'name' => $companyName,
+                        'url' => $company?->slug ? $portalBase.'/'.app()->getLocale().'/newsroom/'.$company->slug : null,
+                    ]) : null,
+                    'publisher' => ['@type' => 'Organization', 'name' => $brandLabel, 'url' => $portalBase],
+                ], fn ($value) => $value !== null),
+                [
+                    '@type' => 'BreadcrumbList',
+                    'itemListElement' => $breadcrumbs->map(fn (array $crumb, int $index) => [
+                        '@type' => 'ListItem',
+                        'position' => $index + 1,
+                        'name' => $crumb['name'],
+                        'item' => $crumb['item'],
+                    ])->all(),
+                ],
+            ],
+        ];
+    }
@endphp

@section('title', $release->title.' – '.$brandLabel)
@ -95,6 +152,28 @@
    @section('robots', 'noindex,nofollow')
@else
    @section('canonical', $shareUrl)
+
+    @section('meta_extra')
+        @if ($publishedAt)
+            <meta property="article:published_time" content="{{ $publishedAt->toIso8601String() }}">
+        @endif
+        @if ($release->updated_at?->greaterThan($publishedAt ?? $release->updated_at))
+            <meta property="article:modified_time" content="{{ $release->updated_at->toIso8601String() }}">
+        @endif
+        @if ($categoryName)
+            <meta property="article:section" content="{{ $categoryName }}">
+        @endif
+        @foreach ($keywords as $keyword)
+            <meta property="article:tag" content="{{ $keyword }}">
+        @endforeach
+        @if ($imageUrl && ($imageCaption || $release->title))
+            <meta property="og:image:alt" content="{{ $imageCaption ?: $release->title }}">
+        @endif
+    @endsection
+
+    @section('structured_data')
+        <x-web.structured-data :data="$jsonLd" />
+    @endsection
@endif

@section('content')