diff --git a/app/Console/Commands/RetireAgencyCompanyType.php b/app/Console/Commands/RetireAgencyCompanyType.php
new file mode 100644
index 00000000..1243958e
--- /dev/null
+++ b/app/Console/Commands/RetireAgencyCompanyType.php
@@ -0,0 +1,119 @@
+<?php
+
+namespace App\Console\Commands;
+
+use App\Enums\CompanyType;
+use App\Models\Company;
+use App\Scopes\PortalScope;
+use Illuminate\Console\Command;
+use Illuminate\Database\Eloquent\Builder;
+use Illuminate\Support\Facades\Storage;
+
+/**
+ * Schafft den Firmen-Typ „Agentur" ab (dev/agentur-attribution/
+ * entwicklungsplan.md, A4): Agentur-Firmen mit PMs oder Pressekontakten
+ * werden zu normalen Firmen umtypisiert (sie sind faktisch Newsrooms),
+ * leere Agentur-Firmen werden soft-gelöscht. Nie gelöscht wird, wenn
+ * Dritte per company_user Mitglied sind oder eine Zahlungsoptions-
+ * Verknüpfung (user_payment_option_company) existiert — dann wird nur
+ * umtypisiert. Läuft im Go-Live NACH legacy:migrate-agency-names.
+ *
+ * Verwendung:
+ *   php artisan companies:retire-agency-type --dry-run
+ *   php artisan companies:retire-agency-type
+ */
+class RetireAgencyCompanyType extends Command
+{
+    protected $signature = 'companies:retire-agency-type
+                            {--dry-run : Nur anzeigen und Report schreiben, keine Firmen ändern}';
+
+    protected $description = 'Typisiert Legacy-Agentur-Firmen zu normalen Firmen um bzw. soft-löscht leere Agentur-Firmen.';
+
+    public function handle(): int
+    {
+        $dryRun = (bool) $this->option('dry-run');
+
+        if ($dryRun) {
+            $this->warn('[DRY-RUN] Kein tatsächlicher Schreibvorgang.');
+        }
+
+        $agencies = Company::withoutGlobalScope(PortalScope::class)
+            ->where('type', CompanyType::Agency)
+            ->withExists([
+                // PMs inkl. soft-gelöschter und portalfremder Datensätze —
+                // eine Firma mit irgendeiner PM-Historie bleibt Newsroom.
+                'pressReleases as has_press_releases' => fn (Builder $query) => $query->withoutGlobalScopes(),
+                'contacts as has_contacts',
+                'userPaymentOptions as has_payment_option_links',
+                // Mitgliedschaften Dritter: jeder Pivot-Eintrag, der nicht der
+                // Owner selbst ist (bei Owner-losen Firmen jeder Eintrag).
+                'users as has_third_party_members' => fn (Builder $query) => $query->where(
+                    fn (Builder $query) => $query
+                        ->whereColumn('company_user.user_id', '!=', 'companies.owner_user_id')
+                        ->orWhereNull('companies.owner_user_id'),
+                ),
+            ])
+            ->get();
+
+        $report = [
+            'generated_at' => now()->toIso8601String(),
+            'dry_run' => $dryRun,
+            'summary' => [],
+            'retyped' => [],
+            'deleted' => [],
+            'protected' => [],
+        ];
+
+        foreach ($agencies as $agency) {
+            $entry = [
+                'company_id' => $agency->id,
+                'portal' => $agency->portal?->value,
+                'name' => $agency->name,
+            ];
+
+            $isNewsroom = $agency->has_press_releases || $agency->has_contacts;
+            $isProtected = $agency->has_third_party_members || $agency->has_payment_option_links;
+
+            if (! $isNewsroom && ! $isProtected) {
+                if (! $dryRun) {
+                    $agency->delete();
+                }
+
+                $report['deleted'][] = $entry;
+
+                continue;
+            }
+
+            if (! $isNewsroom && $isProtected) {
+                $report['protected'][] = $entry + [
+                    'third_party_members' => (bool) $agency->has_third_party_members,
+                    'payment_option_links' => (bool) $agency->has_payment_option_links,
+                ];
+            }
+
+            if (! $dryRun) {
+                $agency->update(['type' => CompanyType::Company]);
+            }
+
+            $report['retyped'][] = $entry;
+        }
+
+        $report['summary'] = [
+            'agency_companies' => $agencies->count(),
+            'retyped' => count($report['retyped']),
+            'deleted' => count($report['deleted']),
+            'protected' => count($report['protected']),
+        ];
+
+        $this->table(
+            ['Agentur-Firmen', 'Umtypisiert', 'Soft-gelöscht', 'Geschützt (nur umtypisiert)'],
+            [array_values($report['summary'])],
+        );
+
+        $path = 'migration/retire-agency-type-'.now()->format('Ymd-His').'.json';
+        Storage::disk('local')->put($path, json_encode($report, JSON_PRETTY_PRINT | JSON_UNESCAPED_UNICODE));
+        $this->line("Report geschrieben: storage/app/private/{$path}");
+
+        return self::SUCCESS;
+    }
+}
diff --git a/dev/release/deploy-runbook.md b/dev/release/deploy-runbook.md
index 64071f35..d1ea1b0e 100644
--- a/dev/release/deploy-runbook.md
+++ b/dev/release/deploy-runbook.md
@@ -130,10 +130,13 @@ Events: die Cashier-Defaults (Subscriptions, Invoices, Payment-Intents).
    `legacy:import` → `legacy:fix-timestamps` → `legacy:migrate-media`
    (bzw. `legacy:sync-company-logos` / `legacy:sync-press-release-images`)
    → `legacy:archive-invoices` → `legacy:grandfather-subscriptions`.
-2. Agentur-Attribution (läuft NACH dem Firmen-/User-Import aus Schritt 1):
-   `legacy:migrate-agency-names` — erst mit `--dry-run` (Report unter
-   `storage/app/private/migration/` prüfen, insbes. Mehrfach-Namen und
-   Owner-lose Agentur-Firmen), dann scharf. Nie überschreibend.
+2. Agentur-Attribution (läuft NACH dem Firmen-/User-Import aus Schritt 1,
+   Reihenfolge beachten): `legacy:migrate-agency-names` →
+   `companies:retire-agency-type`. Beide erst mit `--dry-run` (Reports unter
+   `storage/app/private/migration/` prüfen, insbes. Mehrfach-Namen,
+   Owner-lose Agentur-Firmen und geschützte Fälle), dann scharf.
+   Namen werden nie überschrieben; gelöscht wird nur soft und nur ohne
+   PMs/Kontakte/Dritt-Mitgliedschaften/Zahlungsoptions-Verknüpfung.
 3. Ersten Admin-User anlegen (Prod hat keine Demo-User):
    Registrierung + Rolle via Tinker/DB oder dedizierter Befehl.
 4. Favicons je Domain deployen (Platzhalter-Generator reicht nicht) [EXTERN R5.4].
diff --git a/tests/Feature/RetireAgencyCompanyTypeTest.php b/tests/Feature/RetireAgencyCompanyTypeTest.php
new file mode 100644
index 00000000..dd2c0365
--- /dev/null
+++ b/tests/Feature/RetireAgencyCompanyTypeTest.php
@@ -0,0 +1,126 @@
+<?php
+
+use App\Enums\CompanyType;
+use App\Enums\Portal;
+use App\Models\Company;
+use App\Models\Contact;
+use App\Models\PressRelease;
+use App\Models\User;
+use App\Models\UserPaymentOption;
+use App\Scopes\PortalScope;
+use Illuminate\Support\Facades\Storage;
+use Tests\TestCase;
+
+beforeEach(function (): void {
+    /** @var TestCase $this */
+    Storage::fake('local');
+});
+
+function agencyCompany(array $attributes = []): Company
+{
+    return Company::factory()->create(array_merge([
+        'portal' => Portal::Presseecho,
+        'type' => CompanyType::Agency,
+        'owner_user_id' => User::factory()->create()->id,
+    ], $attributes));
+}
+
+test('an agency with press releases is retyped to company', function () {
+    /** @var TestCase $this */
+    $agency = agencyCompany();
+    PressRelease::factory()->forPortal(Portal::Presseecho)->create(['company_id' => $agency->id]);
+
+    $this->artisan('companies:retire-agency-type')->assertSuccessful();
+
+    $fresh = $agency->fresh();
+    expect($fresh->type)->toBe(CompanyType::Company)
+        ->and($fresh->trashed())->toBeFalse();
+});
+
+test('an agency with press contacts is retyped to company', function () {
+    /** @var TestCase $this */
+    $agency = agencyCompany();
+    Contact::factory()->create(['company_id' => $agency->id, 'portal' => Portal::Presseecho->value]);
+
+    $this->artisan('companies:retire-agency-type')->assertSuccessful();
+
+    expect($agency->fresh()->type)->toBe(CompanyType::Company);
+});
+
+test('an agency without press releases and contacts is soft-deleted', function () {
+    /** @var TestCase $this */
+    $agency = agencyCompany();
+
+    $this->artisan('companies:retire-agency-type')->assertSuccessful();
+
+    // Ohne PortalScope, aber MIT SoftDeletes-Scope: gelöscht = nicht auffindbar.
+    expect(Company::withoutGlobalScope(PortalScope::class)->find($agency->id))->toBeNull()
+        ->and(Company::withoutGlobalScopes()->find($agency->id)->trashed())->toBeTrue();
+});
+
+test('an empty agency with third-party members is only retyped, never deleted', function () {
+    /** @var TestCase $this */
+    $agency = agencyCompany();
+    $agency->users()->attach(User::factory()->create()->id, ['role' => 'member']);
+
+    $this->artisan('companies:retire-agency-type')->assertSuccessful();
+
+    $fresh = $agency->fresh();
+    expect($fresh)->not->toBeNull()
+        ->and($fresh->type)->toBe(CompanyType::Company);
+
+    $reportFile = collect(Storage::disk('local')->allFiles('migration'))->first();
+    $report = json_decode(Storage::disk('local')->get($reportFile), true);
+    expect($report['protected'])->toHaveCount(1)
+        ->and($report['protected'][0]['company_id'])->toBe($agency->id);
+});
+
+test('an empty agency with a payment option link is only retyped, never deleted', function () {
+    /** @var TestCase $this */
+    $agency = agencyCompany();
+    UserPaymentOption::factory()->create()->companies()->attach($agency->id, ['is_active' => true]);
+
+    $this->artisan('companies:retire-agency-type')->assertSuccessful();
+
+    $fresh = $agency->fresh();
+    expect($fresh)->not->toBeNull()
+        ->and($fresh->type)->toBe(CompanyType::Company);
+});
+
+test('a membership of the owner does not protect an empty agency from deletion', function () {
+    /** @var TestCase $this */
+    $owner = User::factory()->create();
+    $agency = agencyCompany(['owner_user_id' => $owner->id]);
+    $agency->users()->attach($owner->id, ['role' => 'owner']);
+
+    $this->artisan('companies:retire-agency-type')->assertSuccessful();
+
+    expect(Company::withoutGlobalScopes()->withTrashed()->find($agency->id)->trashed())->toBeTrue();
+});
+
+test('regular companies stay untouched', function () {
+    /** @var TestCase $this */
+    $company = Company::factory()->create([
+        'portal' => Portal::Presseecho,
+        'type' => CompanyType::Company,
+    ]);
+
+    $this->artisan('companies:retire-agency-type')->assertSuccessful();
+
+    $fresh = $company->fresh();
+    expect($fresh->type)->toBe(CompanyType::Company)
+        ->and($fresh->trashed())->toBeFalse();
+});
+
+test('dry-run changes nothing but writes a report', function () {
+    /** @var TestCase $this */
+    $newsroomAgency = agencyCompany();
+    PressRelease::factory()->forPortal(Portal::Presseecho)->create(['company_id' => $newsroomAgency->id]);
+    $emptyAgency = agencyCompany();
+
+    $this->artisan('companies:retire-agency-type', ['--dry-run' => true])->assertSuccessful();
+
+    expect($newsroomAgency->fresh()->type)->toBe(CompanyType::Agency)
+        ->and($emptyAgency->fresh()->trashed())->toBeFalse()
+        ->and(Storage::disk('local')->allFiles('migration'))->toHaveCount(1);
+});